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# QR Code Payment Partnerships
PicPay and Linx Collaborated on QR Code Payments for the Linx Network

By Daniel Johnson | Published 2020-02-05 | Business
Source: Trend Hunter, https://www.trendhunter.com/trends/qr-code1
References: [businesswire](https://www.businesswire.com/news/home/20200110005310/en/Linx-PicPay-Partner-Enable-Payments-QR-Code) & [picpay](https://www.picpay.com/site)

PicPay and Linx have entered into an agreement that will enable [QR code payment capabilities](https://www.trendhunter.com/trends/connectqr). PicPay is a mobile payment company based out of Brazil, and the organization was an early adopter of QR Code technology. Linx is also based out of Brazil and operates in [retail technology](https://www.trendhunter.com/trends/lightspeed-scanner).

The collaboration between PicPay and Linx will provide QR code payment technology to over 100,000 stores in the Linx network. QR code payment methods provide a number of benefits to both a store and the consumer, including fraud protection, a more [efficient payment process](https://www.trendhunter.com/trends/payment-processing-terminal), as well as reducing the costs associated with each transaction.

The commercial director for PicPay, Elis Tinti, spoke about the new partnership, "Simply put, it reduces friction when paying, greatly improves the customer experience and, consequently, the retailer experience."

Image Credit: Shutterstock

## Trend Insights (Trend Hunter)

- Score: 4.1/10
- Popularity: 59% | Activity: 55% | Freshness: 9%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America, South America, Europe, Asia, Africa

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail)

## Key Themes

### Why This Trend Is Growing

- **QR Code Payments:** QR code payment methods provide a more efficient payment process and reduce transaction costs.
- **Mobile Payments:** Mobile payment companies like PicPay are driving the adoption of QR code technology for payments.
- **Retail Technology:** Linx operates in the retail technology industry, enabling QR code payment capabilities for over 100,000 stores.

### Industries Being Reshaped

- **Mobile Payment:** Mobile payment companies like PicPay are driving the adoption of QR code technology for payments.
- **Retail Technology:** Linx operates in the retail technology industry, enabling QR code payment capabilities for over 100,000 stores.
- **Finance:** QR code payment methods provide fraud protection and streamline the payment process, making them suitable for the finance industry.

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