# Scannable Marketing Usage The QR Code Useage Statistic Chart Shows Benefits for Businesses By Tia Clarke | Published 2013-04-14 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/qr-code-useage References: [visual.ly](http://visual.ly/qr-code-usage-statistics) & [printrobot](http://www.printrobot.com) If you've ever wondered as a business owner or as a consumer about QR code usage, this handy chart will provide you with an insight into this new form of marketing. QR codes are essentially [scannable barcodes](https://www.trendhunter.com/trends/barcode-reader) which contain information customers can instantly access on their smartphones or android devices. The survey reveals that people aged 35-44 are the most likely to use QR codes, followed by people aged 25-34. The study also shows that the creation and demand of QR codes will increase highly in the next few years. For example, 305 million [QR codes will be made](https://www.trendhunter.com/trends/qr-fast) outside of Japan in 2013. That number will rise to 590 million by 2016. In conclusion, if you are a business owner, QR codes are a highly beneficial marketing device that you should embrace. ## Trend Insights (Trend Hunter) - Score: 5.6/10 - Popularity: 86% | Activity: 74% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What's Driving This Trend - **QR Code Usage:** QR codes are becoming increasingly popular, presenting opportunities for businesses to incorporate them into their marketing strategies. - **Age Demographics:** The study reveals that people aged 35-44 and 25-34 are the most likely to use QR codes, suggesting that businesses should target these age groups in their marketing campaigns. - **Increased Adoption:** The survey predicts a significant increase in QR code creation and demand in the next few years, indicating potential growth opportunities for businesses in implementing QR codes as a marketing tool. ### Who This Affects Most - **Retail:** Retailers can benefit from incorporating QR codes into their marketing efforts, allowing customers to access product information and make purchases directly from their smartphones. - **Advertising:** The advertising industry can leverage QR codes to provide interactive and engaging experiences for consumers, bridging the gap between offline and online marketing. - **Hospitality:** Hotels and restaurants can enhance customer experiences by utilizing QR codes to provide contactless menus, promotions, and exclusive offers to guests. ## Related on Trend Hunter - [QR Code Managers](https://www.trendhunter.com/trends/qr-shorty.md) - [Dynamic QR Management](https://www.trendhunter.com/trends/qr-code-developer.md) - [QR Code-Based Device Support](https://www.trendhunter.com/trends/scan-support.md) - [Amusement Park QR Readers](https://www.trendhunter.com/trends/intercard.md) - [Artistic QR Codes](https://www.trendhunter.com/trends/qr-artwork-directory.md) - [Custom QR Generators](https://www.trendhunter.com/trends/qr-styler.md) - [Programmable QR Code Tags](https://www.trendhunter.com/trends/cloud-tags.md) - [Transparent Cannabis QR Codes](https://www.trendhunter.com/trends/veritas-fine-cannabis.md) - [Digital CPG Catalogues](https://www.trendhunter.com/trends/havens-kitchen.md)