# Daring Digital Chest Art QR Code Tattoo is the First of its Kind By Christopher DeLuca | Published 2011-07-13 | Unique Source: Trend Hunter, https://www.trendhunter.com/trends/qr-code-tattoo1 References: [psfk](http://www.psfk.com/2011/07/qr-code-tattoo-makes-your-heart-sing.html) & [youtube](http://www.youtube.com/watch?v=f3qv2dSXQXk&feature=player_embedded#at=36) The QR code tattoo, created by Paris based artist K.A.R.L., is the first of its kind. The tattoo links to an animated video of a singing heart when a photo is taken of it with a mobile device. The QR code tattoo is particularly interesting because it ties together two areas that seemingly have little in common: [tattoos and tech culture](https://www.trendhunter.com/trends/orca-scan). Additionally, the french artist took advantage of social media to stream the one of a kind event live on Facebook. Have a look at the video to see the QR code tattoo sing. **Implications** - Experimentation and new projects are arising from divergent disciplines informing each other. This contemporary penchant toward a multi-disciplinary approach is highly attractive to youth consumers. Companies should consider creating campaigns that bridge seemingly opposed disciplines to form a more meaningful relationship with this group. ## Trend Insights (Trend Hunter) - Score: 5.8/10 - Popularity: 70% | Activity: 97% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Unique](https://www.trendhunter.com/unique) ## Key Themes ### What Makes This Trend Stand Out - **Multi-disciplinary Creations:** Experimentation with divergent disciplines is increasing, leading to new projects and innovations. - **Unique Marketing Campaigns:** Companies are considering campaigns that combine seemingly opposed disciplines to appeal to younger audiences. - **Interactive Tattoos:** Technology is being integrated into the art of tattooing, creating new opportunities for consumer engagement. ### Sectors Adopting This - **Tattoo Industry:** Tattoo artists and companies have the opportunity to incorporate technology into their art and products. - **Tech Industry:** Technology companies can explore partnerships with the tattoo industry to create new digital experiences for consumers. - **Marketing Industry:** Marketing firms can tap into the trend of multi-disciplinary creations to create unique campaigns that attract younger consumers. ## Related on Trend Hunter - [Scannable Tattoo Campaigns](https://www.trendhunter.com/trends/whopper-tattoo.md) - [Online Tattoo Art Marketplaces](https://www.trendhunter.com/trends/blackdot.md) - [Generative Art Tattoo Capsules](https://www.trendhunter.com/trends/blackdot-1.md) - [Artistic QR Codes](https://www.trendhunter.com/trends/qr-artwork-directory.md) - [Edible QR Codes](https://www.trendhunter.com/trends/interiqr.md) - [AI-Powered Tattoo Printers](https://www.trendhunter.com/trends/imprintu.md) - [AI Tattoo Generators](https://www.trendhunter.com/trends/ai-tattoo-generator.md) - [Progressive Rewritable Tattoos](https://www.trendhunter.com/trends/magic-ink.md) - [Tattooed Digital Collectibles](https://www.trendhunter.com/trends/superlotl-by-inkbox.md)