# Blockchain Streetwear Tags Alyx's Scannable QR Code Tags Reveal Supply Chain Information By Laura McQuarrie | Published 2019-05-24 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/qr-code-tag References: [thecurrentdaily](https://thecurrentdaily.com/2019/05/16/alyx-introduces-blockchain/) & [alyxstudio](https://www.alyxstudio.com/) Garments and accessories that are sold in stores are usually attached to scannable tags but these are mostly used for making a purchase—streetwear brand Alyx is exploring this system further with QR code tags that promote transparency. The brand's [blockchain project](https://www.trendhunter.com/trends/blockchain-backed-natural-diamonds), launched for the Copenhagen Fashion Summit, was created with Avery Dennison and [EVRYTHNG](https://www.trendhunter.com/trends/another-tomorrow), and it gives consumers the ability to authenticate garments with a smartphone. Scanning one of the brand's streetwear QR code tags reveals information on every step of the supply chain and sustainability credentials, which has the potential to give consumers a better picture of an item’s origins and assurance about claims made by a brand. These innovative blockchain-powered tags are set to be introduced to consumers in 2019. ## Trend Insights (Trend Hunter) - Score: 5.3/10 - Popularity: 63% | Activity: 89% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail) ## Key Themes ### Why This Trend Is Growing - **Blockchain-powered Fashion Tags:** Fashion accessories and garments with a blockchain-enabled QR code tags enhance transparency and enable consumers to authenticate its origin. - **Supply Chain Transparency Revolution:** Consumers demand technological solutions that provide increased transparency in the supply chain process. - **Real-time Authenticity Verification:** The use of QR code tags improves efficiency and accuracy in authenticity verification by allowing real-time tracking. ### Industries Being Reshaped - **Fashion and Apparel:** Apparel companies can leverage blockchain technology to provide transparency to consumers and increase their trust in the brand. - **Retail:** Retailers can use innovative technology to gain consumer loyalty and differentiate themselves from the competition. - **Technology:** Technology companies can innovate by offering blockchain-based solutions to improve transparency and traceability across different industries. ## Related on Trend Hunter - [Product-Tracking Digital Brochures](https://www.trendhunter.com/trends/another-tomorrow.md) - [Transparent Cannabis QR Codes](https://www.trendhunter.com/trends/veritas-fine-cannabis.md) - [Programmable QR Code Tags](https://www.trendhunter.com/trends/cloud-tags.md) - [Frictionless QR-Based Resale Features](https://www.trendhunter.com/trends/ebay-1.md) - [Blockchain-Traceable Packagings](https://www.trendhunter.com/trends/trace.md) - [Interactive Packaging Content](https://www.trendhunter.com/trends/smartlinks.md) - [Magazine-Integrated QR Features](https://www.trendhunter.com/trends/arcade.md) - [Connected Store Window Stickers](https://www.trendhunter.com/trends/alo-yoga-sanctuary.md) - [NFC-Enabled Golden Tags](https://www.trendhunter.com/trends/golden-tag.md)