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# Branded QR Code Variations
Amazon Has Been Trialling Its Own QR Code Style Called SmileCodes

By Alyson Wyers | Published 2018-01-31 | Tech
Source: Trend Hunter, https://www.trendhunter.com/trends/qr-code-style
References: [techcrunch](https://techcrunch.com/2018/01/30/amazon-is-experimenting-with-its-own-qr-code-style-smilecodes/?ncid=rss)

[TechCrunch](https://www.trendhunter.com/trends/rocket-launches) recently reported that [Amazon](https://www.trendhunter.com/trends/return-kiosks) is testing its own QR code style. The matrix barcode variation has been dubbed SmileCodes, likely due to the distinctive smile-like curvature visible in the center of the code. This logo-like icon will distinguish Amazon QR codes from other brands.

For the past few weeks, Amazon has been trialling SmileCodes in Europe with Amazon Lockers and pop-up shops. The e-commerce company will start using the new QR code style in American magazines next month (Seventeen and Cosmopolitan). Greg Kumparak also theorizes the SmileCodes experiment will continue with Amazon boxes.

The consumer engagement tool is a way for brands to interact with mobile users. Usually seen in print ads, QR codes could be expanding in new ways.

## Trend Insights (Trend Hunter)

- Score: 4.8/10
- Popularity: 65% | Activity: 72% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Mobile](https://www.trendhunter.com/mobile)

## Key Themes

### Key Themes Behind This Trend

- **Expansion of QR Codes:** The use of QR codes is expanding beyond print ads, creating opportunities for brands to interact with mobile users.
- **Distinctive QR Code Styles:** Brands are experimenting with unique QR code designs, such as Amazon's SmileCodes, to differentiate themselves from competitors.
- **QR Codes in Consumer Engagement:** QR codes are becoming a popular tool for brands to engage with consumers and enhance their mobile experience.

### Where This Applies

- **E-commerce:** E-commerce companies like Amazon can leverage unique QR code styles to enhance user engagement and streamline shopping experiences.
- **Print Advertising:** The expansion of QR codes presents opportunities for print advertising industry to incorporate interactive elements and track consumer engagement.
- **Mobile Marketing:** QR codes offer mobile marketers a new way to engage with consumers, track data, and deliver personalized experiences.

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