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# QR Donation Apparel
The Charitable Pray for Japan Red Cross Shirt

By Clarissa Hilary Basham | Published 2011-03-16 | Tech
Source: Trend Hunter, https://www.trendhunter.com/trends/qr-code-shirt-for-japan-relief
References: [hot103live](http://www.hot103live.com/Blog/aceburpee/blogentry.aspx?BlogEntryID=10214878) & [tactica](http://tactica.ca/design-for-japan-aceburpeeshow&#8217s-red-cross-qr-code-t-shirt-on-sale-now/)

With smartphone technology and some t-shirt screen-printing, the [Canadian Red Cross](https://www.trendhunter.com/trends/hats-for-hope-movement) is helping Canadians aid in supporting Japan after the March 11th earthquake and tsunami.

Tactica is an award-winning interactive agency behind these QR code T-shirts. This guerilla marketing campaign is pushing forward a very worthwhile cause. By wearing the Pray For Japan t-shirt, you are promoting others to scan your shirt with their smartphone (with the ScanLife app for [BlackBerry](https://www.trendhunter.com/trends/q27) or Scan app for [iPhone](https://www.trendhunter.com/trends/ethical-barcode)) and thereby being taken to the Canadian Red Cross’ website where a donation can be made. This innovation allows you to become a walking promotion for a good cause.

There is such a desire for the Pray for Japan shirts that a design for kids is in the works. Walk around, rock your t-shirt and promote pure kindness by helping those in desperate need in Japan.

## Trend Insights (Trend Hunter)

- Score: 6.8/10
- Popularity: 100% | Activity: 97% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Gadgets](https://www.trendhunter.com/gadgets)

## Key Themes

### What Makes This Trend Stand Out

- **QR Donation Apparel:** QR codes on apparel items that link to donation websites are gaining prominence.
- **Smartphone Donation Technology:** Technology that leverages smartphones to make donations is trending upward.
- **Socially-minded Guerrilla Marketing:** Guerilla marketing campaigns that promote social good are gaining traction.

### Sectors Adopting This

- **Fashion:** Fashion brands and retailers can leverage QR donation apparel to promote donations to charitable causes.
- **Mobile Technology:** Mobile technology companies can develop platforms that facilitate smartphone-driven donations.
- **Advertising:** Advertising agencies can help non-profits develop socially-minded guerrilla marketing campaigns that drive donations.

## Related on Trend Hunter

- [Wildfire Relief Apparel Lines](https://www.trendhunter.com/trends/clare-v.md)
- [Branded Warm Clothing Donations](https://www.trendhunter.com/trends/heart-of-lifewear.md)
- [Charitable Digital Brochures](https://www.trendhunter.com/trends/co-cosmeticos.md)
- [QR Code Shopping Assistants](https://www.trendhunter.com/trends/qrcode-shopping-assistant.md)
- [Branded QR-Powered Retro Games](https://www.trendhunter.com/trends/orca-scan.md)
- [Amusement Park QR Readers](https://www.trendhunter.com/trends/intercard.md)
- [Programmable QR Code Tags](https://www.trendhunter.com/trends/cloud-tags.md)
- [Awareness-Raising Apparel](https://www.trendhunter.com/trends/hats-for-hope-movement.md)
- [Youth Mental Health-Supporting Shirts](https://www.trendhunter.com/trends/kids-help-phone.md)