# Artful QR Code Cans Big in Japan's Packaging Can Be Scanned to Discover Songs By Laura McQuarrie | Published 2019-06-04 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/qr-code-can References: [adsoftheworld](https://www.adsoftheworld.com/media/integrated/big_in_japan_qr_codes) Big in Japan's QR code cans provide a fun way for consumers to interact with the brand whether or not they choose to scan the packaging to discover more. Rather than just having a mysterious black and white QR code, as so many packaging designs do, these canned beverages boast [artful QR code designs](https://www.trendhunter.com/trends/love-corn) that visually represent popular songs. Consumers are challenged to decode the elements depicted in each of the artful codes, which include cherries, bombs, thunderbolts and lightning. After making a guess about a song, consumers are able to scan the product packaging to be linked to [Spotify](https://www.trendhunter.com/trends/full-volume-makeup) and instantly get an answer, as well as hear an iconic song thanks to the creative multi-sensory QR code packaging. ## Trend Insights (Trend Hunter) - Score: 4.3/10 - Popularity: 36% | Activity: 86% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What Makes This Trend Stand Out - **Artful QR Code Designs:** Incorporate visually appealing QR code designs that represent popular songs, enhancing consumer engagement and interaction with the brand. - **Gamified Packaging:** Offer packaging that challenges consumers to decode elements depicted in codes, adding a fun and interactive element to the product. - **Multi-sensory QR Code Packaging:** Utilize QR codes on packaging that not only provide information but also enable consumers to instantly listen to an iconic song, providing a unique and memorable experience. ### Sectors Adopting This - **Beverage Manufacturing:** Integrate artful QR code designs on beverage packaging to enhance consumer engagement and differentiate from competitors. - **Music Streaming Platforms:** Collaborate with brands to offer instant song links through QR codes, creating opportunities for cross-promotion and user acquisition. - **Packaging Design:** Incorporate gamified elements into packaging to enhance the consumer experience and encourage interaction with the product. ## Related on Trend Hunter - [Interactive Juice Boxes](https://www.trendhunter.com/trends/mega-back-to-school.md) - [Interactive Connected Packaging](https://www.trendhunter.com/trends/nteractive-connected-packaging-experience.md) - [Music-Themed Soda Marketing Campaigns](https://www.trendhunter.com/trends/cocacola-onpack-promotion.md) - [Personality-Inspired Drink Packaging](https://www.trendhunter.com/trends/smart-packaging-experience.md) - [Interactive Juice Packaging](https://www.trendhunter.com/trends/gulf-union-foods.md) - [Scannable Hot Sauce Bottles](https://www.trendhunter.com/trends/buldak-hot-sauce-packaging.md) - [Curated Digital Alcohol Brochures](https://www.trendhunter.com/trends/haus.md) - [Interactive Fruit Juice Packaging](https://www.trendhunter.com/trends/jus-de-fruits-caraibes.md) - [Musical Makeup Packaging](https://www.trendhunter.com/trends/full-volume-makeup.md)