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# Scannable Pick-up Lines
The QR Code Beer Bottles Help Singles in Singapore

By Jamie Danielle Munro | Published 2012-09-17 | Marketing
Source: Trend Hunter, https://www.trendhunter.com/trends/qr-code-beer-bottles
References: [digitalbuzzblog](http://www.digitalbuzzblog.com/qr-code-beer-bottles-made-for-singles/) & [youtube](http://www.youtube.com/watch?v=Dj_OC00qgUQ&feature=player_embedded)

These [QR code beer bottles](https://www.trendhunter.com/trends/smartlinks) help singles in a Singapore restaurant pick up women or men.

For many people in Singapore, it can be nerve-racking to approach another individual at a bar and spark a conversation. With no lead-up other than your first chance at a pick-up line, it becomes hard for many to work up this courage. To help bar-goers with this difficult task, this Singapore bar now offers [QR coded tags](https://www.trendhunter.com/trends/orca-scan) where people can personalize a message, then have the bartender send it to whoever their heart's desire.

This campaign is a great way for the bar to sell more beers, and also help [singles find love](https://www.trendhunter.com/trends/spark-dating). Once this connection is made, however, each single is on their own, and will have to rely on their conversation skills for a second date.

## Trend Insights (Trend Hunter)

- Score: 2.7/10
- Popularity: 18% | Activity: 54% | Freshness: 8%
- Audience gender: 70% men, 30% women
- Primary generations: Millennial
- Top markets: Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive)

## Key Themes

### Why This Trend Is Growing

- **QR Code Socialization:** QR coded personalized messages in bars can help shy people connect with others and create opportunities for socializing innovatively.
- **Personalized Engagement:** Integrating personalized engagement in bars via QR codes can be a great way to enhance the customer experience and build brand loyalty.
- **Digital Interaction:** Digital interaction in bars and restaurants, such as customized messages exchanged via QR codes, can lead to innovative customer experiences and increase sales.

### Industries Being Reshaped

- **Hospitality:** Hospitality industry can adopt QR code-based personalized messaging as a way to offer unique customer experiences and enhance customer loyalty.
- **Retail:** Retail businesses can use QR code-based personalized messaging to create engagement opportunities with customers, leading to innovative marketing campaigns and increased sales.
- **Online Dating:** Online dating industry can experiment with using customized QR codes as a way to help individuals connect innovatively and create new engagement opportunities.

## Related on Trend Hunter

- [Bar-Focused Dating Apps](https://www.trendhunter.com/trends/bar-dating-1.md)
- [Beer Can Matchmakers](https://www.trendhunter.com/trends/tallboysonly.md)
- [Dating-Style Bar Discovery Platforms](https://www.trendhunter.com/trends/bar-dating.md)
- [Accessible RTD Cocktails](https://www.trendhunter.com/trends/the-cocktail-collection-by-ketel-one.md)
- [Anti-AI Beer Billboards](https://www.trendhunter.com/trends/heineken-friend.md)
- [Informative Digital Beverage Labels](https://www.trendhunter.com/trends/packaging-initiative-in-singapore.md)
- [Social Connection Campaigns](https://www.trendhunter.com/trends/is-this-seat-taken-campaign.md)
- [Conversational Beer Bottles](https://www.trendhunter.com/trends/conversational-beer-bottles.md)
- [Presence-Boosting Bar Campaigns](https://www.trendhunter.com/trends/shes-got-a-tab.md)