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# Scannable QR Code Galleries
Deris Patent Set Up a Booth with Framed QR Code Art to Engage You

By Laura McQuarrie | Published 2013-06-18 | Tech
Source: Trend Hunter, https://www.trendhunter.com/trends/qr-code-art
References: [creativeguerrillamarketing](http://www.creativeguerrillamarketing.com/mobile-marketing-2/qr-code-exhibition-what-is-the-future-of-qr-codes/) & [en.nocomment.tr](http://en.nocomment.com.tr/portfolio/deris-patent-marka-konferansi-qrt-galeri/)

For the International Brand Conference, Deriş Patent's booth was set up like a gallery that displayed [QR code art](https://www.trendhunter.com/trends/qr-styler). Varying sizes of the black and white codes were framed like pieces in a gallery that could be scanned by people who came into the booth.

When the [QR codes were scanned](https://www.trendhunter.com/trends/connectqr), the booth's visitors were directed to a questionnaire. Participants who completed of the questionnaire the fastest were rewarded with prizes from Deriş.

This exhibit embraced digital technology, engaged a young audience and was successful at driving a lot of traffic through their booth quickly. This concept of a [mock art gallery](https://www.trendhunter.com/trends/unleash-your-genius) was executed by design agency 'No Comment' to increase awareness of the Deriş brand.

## Trend Insights (Trend Hunter)

- Score: 3.9/10
- Popularity: 52% | Activity: 56% | Freshness: 8%
- Audience gender: 70% men, 30% women
- Primary generations: Gen Z, Millennial
- Top markets: Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Gadgets](https://www.trendhunter.com/gadgets)

## Key Themes

### Key Themes Behind This Trend

- **Scannable QR Code Art:** The use of QR codes in art galleries allows for interactive experiences for visitors and engagement with younger audiences.
- **Interactive Brand Experiences:** Creating interactive experiences through digital technology offers an effective way to increase brand awareness and engagement.
- **Gamification in Marketing:** Using games and rewards, like the questionnaire and prizes at the Deriş Patent booth, can increase engagement and participation at marketing events.

### Where This Applies

- **Art and Culture:** Art galleries can use QR codes to create interactive exhibits and engage with younger audiences.
- **Marketing and Advertising:** Digital technology and gamification can be used to create interactive and engaging brand experiences at events and exhibitions.
- **Technology and Software:** Advancements in QR code technology and the use of digital tools like questionnaires and rewards create new opportunities for marketing and advertising.

## Related on Trend Hunter

- [Artistic QR Codes](https://www.trendhunter.com/trends/qr-artwork-directory.md)
- [Branded QR-Powered Retro Games](https://www.trendhunter.com/trends/orca-scan.md)
- [Amusement Park QR Readers](https://www.trendhunter.com/trends/intercard.md)
- [Interactive AR Galleries](https://www.trendhunter.com/trends/happy-by-design.md)
- [Photo-Collecting QR Codes](https://www.trendhunter.com/trends/guestsnap.md)
- [Curated Digital Alcohol Brochures](https://www.trendhunter.com/trends/haus.md)
- [Digital CPG Catalogues](https://www.trendhunter.com/trends/havens-kitchen.md)
- [Contemporary Smartphone Exhibitions](https://www.trendhunter.com/trends/the-world-in-my-hand.md)
- [Technology Connection Art Exhibitions](https://www.trendhunter.com/trends/codecraftchaos.md)