# Tailored Student Payment Platforms QPay Understands How Students Shop and Spend By Justin Lam | Published 2018-09-12 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/qpay References: [businessinsider.au](https://www.businessinsider.com.au/qpay-challenger-bank-for-millennials-2018-4) & [getqpay](https://getqpay.com) Focusing primarily on students, QPay is a new payment platform that aims to be a genuine challenger bank for the Millennial market. Formed in 2015 by former [Australian National University](https://www.trendhunter.com/trends/bud) students Andrew Clapham and Zakaria Bouguettaya, QPay first started as a payment app for university students that helped them buy event tickets, textbooks, merchandise, and even club memberships. Since its beginnings, QPay has gone on to be used by 40% of ANU's student population and has enabled more than $11 million in transactions. QPay even has its own [MasterCard](https://www.trendhunter.com/trends/financial-education-platform) and has begun to expand into the US and UK at the [University of Oxford](https://www.trendhunter.com/trends/tapp) and Cambridge. This success is due to QPay's understanding of student spending behavior and its aim to provide "the best deal for the least amount of effort." ## Trend Insights (Trend Hunter) - Score: 0.8/10 - Popularity: 8% | Activity: 8% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) ## Key Themes ### Key Themes Behind This Trend - **Tailored Payment Platforms:** Disruptive innovation opportunity: Develop payment platforms that cater specifically to the needs and behaviors of different consumer segments. - **Challenger Banks:** Disruptive innovation opportunity: Create digital banks that offer better services and user experiences to compete with traditional banks. - **Campus Commerce:** Disruptive innovation opportunity: Build platforms or apps that streamline and enhance the purchasing experience for students on university campuses. ### Where This Applies - **Fintech:** Disruptive innovation opportunity: Integrate technology and finance to create innovative solutions for the financial industry. - **Higher Education:** Disruptive innovation opportunity: Develop technology-driven solutions to improve the student experience and make education more accessible. - **Retail:** Disruptive innovation opportunity: Leverage technology to transform the retail industry and provide personalized, convenient shopping experiences. ## Related on Trend Hunter - [Student Finance Management Platforms](https://www.trendhunter.com/trends/student-manager.md) - [Youth-Focused Financial Education Platforms](https://www.trendhunter.com/trends/financial-education-platform.md) - [Australian Mobile Payment Platforms](https://www.trendhunter.com/trends/eftpos-eqr-payments.md) - [Shared Expense Managers](https://www.trendhunter.com/trends/paymates.md) - [Personalized Digital Payment Platforms](https://www.trendhunter.com/trends/mastercard-one-credential.md) - [Group Finances-Centered Payment Apps](https://www.trendhunter.com/trends/innovative-payment-app.md) - [Creator-Centric Monetization Apps](https://www.trendhunter.com/trends/monetization-app.md) - [AI-Powered Accounts Payable Modules](https://www.trendhunter.com/trends/accounts-payable.md) - [Student-Focused Credit Cards](https://www.trendhunter.com/trends/neu-1.md)