# Playful Hipster Fashion Etsy's QooQoo Fashion Makes Unique Garments on Demand By Leslie Chen | Published 2011-07-29 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/qooqoo-fashion References: [etsy](http://www.etsy.com/people/QooQooFashion?ref=ls_profile) & [blog.urbanoutfitters](http://blog.urbanoutfitters.com/blog/qooqoofashion) The [great use of colors and patterns](https://www.trendhunter.com/trends/ski-collection-1) in QooQoo Fashion will have you falling in love with the brand in no time. With everything made on demand, it'll be a guaranteed that you won't find yourself wearing the same thing as your friend. The fabrics are designed and produced by QooQoo Fashion and the company is run by a graphic designer. Located in Latvia, the etsy shop seems to have gained some inspiration from the vibrant culture. QooQoo Fashion features a bevy of [leggings and fun dresses](https://www.trendhunter.com/trends/iclothing) that will make getting ready feel like playing dress up again. Take a look at the pieces offered from QooQoo Fashion and have some fun with your clothes again. **Implications** - Consumers are no longer trying to blend in with the rest of the crowd. Customers are looking to differentiate themselves with [bolder designs](https://www.trendhunter.com/trends/people-will-talk). Coming out with more vibrant styles could help a company trying to increase its revenue. ## Trend Insights (Trend Hunter) - Score: 5.8/10 - Popularity: 90% | Activity: 76% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Key Themes Behind This Trend - **On-demand Fashion:** Companies can start offering custom-made clothing to consumers on demand to differentiate themselves in a crowded market. - **Playful Fashion:** Designers can experiment with bold colors, patterns, and unique prints to make fashion more fun for consumers. - **Graphic Design Influence:** Fashion companies can collaborate with graphic designers to create innovative and unique garment designs that stand out in the market. ### Where This Applies - **Fashion:** Fashion companies can incorporate playful and colorful designs to differentiate themselves and meet consumer demand for unique and personalized clothing. - **On-demand Manufacturing:** The rise of on-demand manufacturing provides an opportunity for companies to create custom-made clothing and improve the efficiency of their supply chains. - **Graphic Design:** Fashion companies can collaborate with graphic designers to create innovative and unique garment designs that stand out in the market and provide a new revenue stream for graphic designers. ## Related on Trend Hunter - [Offbeat Fashion Campaigns](https://www.trendhunter.com/trends/asos-inspired-by.md) - [Unique Footwear Designs](https://www.trendhunter.com/trends/john-fluevog.md) - [Whimsical Ethically Made Apparel](https://www.trendhunter.com/trends/iclothing.md) - [LED-Infused Festival Fashion](https://www.trendhunter.com/trends/tinsel-arcade.md) - [Personalized Fashion Advice Tools](https://www.trendhunter.com/trends/urban-stylers.md) - [Virtual Clothing Designers](https://www.trendhunter.com/trends/pocket-styler-studio.md) - [Snackable Fashion Statements](https://www.trendhunter.com/trends/snackable-fashion.md) - [Sustainably-Focused Experimental Fashion](https://www.trendhunter.com/trends/upcycled-fashion-collection.md) - [Pattern-Heavy Fashion Capsules](https://www.trendhunter.com/trends/needles-new-collection.md)