# Consumer-Brand Privacy Solutions Qonsent Lets Brands Builds Ethical Relationships with Consumers By Niko Pajkovic | Published 2021-11-19 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/qonsent References: [finance.yahoo](https://finance.yahoo.com/news/qonsent-officially-launches-first-data-120000065.html) & [qonsent](https://www.qonsent.com/)  Qonsent, a [data privacy platform](https://www.trendhunter.com/trends/analyzr) built for consumers, allows brands to build ethical relationships with their consumers by creating a new set of "data permissioning" tools. In addition to the launch of the new suite, the company has also announced that it will be partnering with Ketch, a [programmatic privacy platform](https://www.trendhunter.com/trends/ai-processing), and TransUnion, a global consumer insights company. The new Qonsent solution allows for more transparent two-way relationships between consumers and brands by offering consumers more information regarding how their data is being collected, stored, and analyzed. A key feature is the SmartQontract powered by Ketch, a technology that provides consumers control over their [personal identifiable information](https://www.trendhunter.com/trends/permitio) (PII). In other words, users are given a tool for protecting their personal data while still engaging with their favorite brands. Image Credit: Qonsent ## Trend Insights (Trend Hunter) - Score: 1.0/10 - Popularity: 13% | Activity: 5% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Mobile](https://www.trendhunter.com/mobile) ## Key Themes ### Key Themes Behind This Trend - **Data Permissioning Tools:** Qonsent's suite provides brands with new data permissioning tools that allow for transparent two-way relationships between brands and consumers. - **Consumer Privacy Platforms:** Qonsent's consumer-focused data privacy platform is disrupting the industry by offering consumers more information, control over their PII, and ethical relationships with brands. - **Programmatic Privacy Platforms:** Partnering with Ketch, a programmatic privacy platform, Qonsent is enabling users to protect their personal data while engaging with brands, a disruptive innovation opportunity in the data privacy industry. ### Where This Applies - **Data Privacy Platforms:** Qonsent's disruptive data privacy platform is transforming the industry by building ethical relationships between consumers and brands. - **Consumer Insights Companies:** Partnering with TransUnion, Qonsent is disrupting the consumer insights industry by providing more transparency and control over personal data. - **Programmatic Advertising Platforms:** Qonsent's partnership with Ketch is revolutionizing the programmatic advertising industry by providing consumers with a tool for protecting their personal data while still engaging with brands. ## Related on Trend Hunter - [Privacy-Protecting Digital Ad Platforms](https://www.trendhunter.com/trends/digital-ad-platform.md) - [Privacy Consent Assistants](https://www.trendhunter.com/trends/wiseoptin.md) - [Privacy-First Market Research Tools](https://www.trendhunter.com/trends/tiki.md) - [Online Consumer-First Identity](https://www.trendhunter.com/trends/dentity-platform.md) - [Privacy-Protecting Creator Apps](https://www.trendhunter.com/trends/creator-apps.md) - [Privacy-Centric Analytic Tools](https://www.trendhunter.com/trends/countly.md) - [Privacy-First E-Commerce Tools](https://www.trendhunter.com/trends/search-and-destroy.md) - [Anti-Computer-Cookies Campaigns](https://www.trendhunter.com/trends/klaviyo.md) - [AI-Powered Creative Marketing Tools](https://www.trendhunter.com/trends/rya-x-qrious-insight.md)