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# Affordable Hi-Res Music Streaming
The Qobuz Streaming Service Reduced Its Price for Hi-Res Content

By Daniel Johnson | Published 2019-11-11 | Tech
Source: Trend Hunter, https://www.trendhunter.com/trends/qobuz-streaming
References: [engadget](https://www.engadget.com/2019/11/11/qobuz-drops-lossy-music-streaming/) & [try.qobuz](https://try.qobuz.com/faq-studio-premier/)

The [Qobuz](https://www.trendhunter.com/trends/s14-integrated-network-streamer) streaming service is getting rid of its MP3-quality subscription in favor of its hi-res Studio Premier subscription. Additionally, the company is holding a promotion, where the first 100,000 subscribers will get to access the Studio Premier plan for either $15 a month, or $150 a year. The promotion offers access to [high-quality music](https://www.trendhunter.com/trends/wiim-ultra-music-digital-hub) at a cheaper price than many other [hi-res streaming subscriptions](https://www.trendhunter.com/trends/sennheiser-btd-700).

Those who previously held a Studio Premier subscription will either receive a discount or refund, depending on when the customer signed up for the plan.

The Qobuz streaming service will also lower the price of its Sublime+ subscription which has been marked down to $250 a year, from the original $300 price point.

Image Credit: Qobuz

## Trend Insights (Trend Hunter)

- Score: 0.8/10
- Popularity: 10% | Activity: 5% | Freshness: 9%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America, South America, Europe, Asia, Africa

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Mobile](https://www.trendhunter.com/mobile)

## Key Themes

### Why This Trend Is Growing

- **Hi-res Music Streaming:** The trend of reducing the price of hi-res music streaming services will create an opportunity for disruptive innovation in the music industry.
- **Affordable Music Subscription:** The trend of reducing the price of music subscriptions will create an opportunity for disruptive innovation in the music industry.
- **Streaming Service Subscriptions:** The trend of offering specific subscription plans with varying levels of service and quality will create an opportunity for disruptive innovation in the streaming industry.

### Industries Being Reshaped

- **Music Streaming:** The music streaming industry can take advantage of the trend of reducing the price of hi-res and affordable music subscriptions to attract more customers.
- **Audio Equipment:** The audio equipment industry can take advantage of the trend of promoting hi-res music streaming services by developing products to enhance the listening experience.
- **Technology:** The technology industry can take advantage of the trend of offering specific subscription plans by developing new streaming services and platforms with unique features and functionality.

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