# Professional Haircolor Topcoats QOAT Protects All Hair Color Types and Prevents Premature Fading By Laura McQuarrie | Published 2026-07-23 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/qoat References: [happi](https://www.happi.com/exclusives/former-loreal-executive-has-a-solution-to-the-color-fade-quandary/) & [qoathair](https://qoathair.com/)  QOAT (pronounced "coat") is the first professional haircolor topcoat, designed to enhance and protect all color types after a service is complete. The moment a client steps out of the salon, their fresh color already begins to fade, breaking down bit by bit with exposure to [heat and UV](https://www.trendhunter.com/trends/dove-uv-repair-glow-collection), everyday stress, as well as hard water and heat styling. As a result, vibrancy and shine are dulled sooner, but QOAT aims to offer something different as "insurance for your haircolor service." This first-of-its-kind formula harnesses the power of HydraGlow Shield technology to stabilize the cuticle, reduce swelling-driven pigment loss, and defend against environmental factors and water-related color loss. Developed exclusively for in-salon use, QOAT instantly adds value to permanent and demi-permanent color services, as well as [glosses and toners](https://www.trendhunter.com/trends/shampoo-for-brilliant-color), [bonding treatments](https://www.trendhunter.com/trends/kpak-collection), and beyond. ## Trend Insights (Trend Hunter) - Score: 5.1/10 - Popularity: 34% | Activity: 36% | Freshness: 84% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hair](https://www.trendhunter.com/hair) ## Key Themes ### What Makes This Trend Stand Out - **Salon Color Insurance:** Protective post-service treatments create premium add-on potential by extending the perceived value and longevity of professional haircolor appointments. - **Environmental Hair Protection:** Formulas that defend against UV, heat, hard water, and daily stress reflect growing demand for beauty products designed around real-world exposure. - **Cuticle Stabilizing Treatments:** Technology focused on reducing pigment loss through cuticle support signals a shift toward science-led maintenance systems within professional haircare. ### Sectors Adopting This - **Professional Haircare:** Salons gain new service revenue possibilities from specialized topcoats that preserve color vibrancy and differentiate premium treatment menus. - **Beauty Technology:** Ingredient innovation centered on hair fiber protection enables brands to position color maintenance as a performance-driven beauty category. - **Cosmetics Manufacturing:** Manufacturers can explore advanced protective formulations that bridge coloring, bonding, glossing, and aftercare into one in-salon solution. ## Related on Trend Hunter - [Protective Curly Hair Stylers](https://www.trendhunter.com/trends/shark-flexstyle-ioncurl-hair-styler.md) - [Compact Scented Hair Mists](https://www.trendhunter.com/trends/compact-scented-hair-mists.md) - [Hair Longevity Scalp Serums](https://www.trendhunter.com/trends/manuscript-hair.md) - [Nourishing Hair Oils](https://www.trendhunter.com/trends/glossy-styling-hair-oil.md) - [Nourishing Kids Haircare](https://www.trendhunter.com/trends/mimi-haircare.md) - [Hair Treatment Hotlines](https://www.trendhunter.com/trends/clairol-dared-me.md) - [Honey-Infused Japanese Hair Care](https://www.trendhunter.com/trends/japanese-hair-care.md) - [Bold Desert Boat Shoes](https://www.trendhunter.com/trends/timberland-5.md) - [Humorous Hair Campaigns](https://www.trendhunter.com/trends/dark-lovely.md)