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# Smartphone Purchasing Apps
QkR by MasterCard Simplifies the Shopping Experience

By Meghan Young | Published 2012-03-07 | Business
Source: Trend Hunter, https://www.trendhunter.com/trends/qkr-by-mastercard
References: [psfk](http://www.psfk.com/2012/03/mastercard-mobile-paymenttheatre-food.html) & [mastercard](http://www.mastercard.com/index.html)

Standing in line to purchase something will soon be a thing of the past, especially with the introduction of QkR by [MasterCard](https://www.trendhunter.com/trends/mastercard-3). A smartphone purchasing app, it expedites monetary transactions by efficiently providing customers with more direct and immediate access to services. Essentially, this app endeavors to simplify a person's shopping experience.

Available for both androids and [iPhones](https://www.trendhunter.com/trends/tap-to-pay), QkR by MasterCard utilizes NFC or [QR code technology](https://www.trendhunter.com/trends/qr-codebased-payment). A patron simply needs to scan either to place an order, which will then be given to them by a salesperson.

QkR by MasterCard is currently being introduced into international movie theaters. It will allow people to order their snacks and drinks from the comfort of the theater seats.

## Trend Insights (Trend Hunter)

- Score: 3.2/10
- Popularity: 23% | Activity: 66% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail)

## Key Themes

### Why This Trend Is Growing

- **Mobile Payment Solutions:** The introduction of QkR by MasterCard demonstrates the trend towards simplifying monetary transactions and providing immediate access to services through smartphone apps.
- **NFC and QR Code Technology:** The utilization of NFC and QR code technology in QkR by MasterCard signifies a trend towards more efficient and convenient ordering processes.
- **Enhanced Customer Experience:** QkR by MasterCard aims to simplify the shopping experience by providing customers with a more direct and immediate way to order and receive goods and services.

### Industries Being Reshaped

- **Retail and E-commerce:** The introduction of smartphone purchasing apps like QkR by MasterCard in the retail and e-commerce industry offers disruptive innovation opportunities to redefine the way customers make purchases.
- **Hospitality and Entertainment:** The adoption of smartphone purchasing apps like QkR by MasterCard in the hospitality and entertainment industry provides disruptive innovation opportunities to streamline the ordering process, improving customer convenience and satisfaction.
- **Mobile Payment Solutions:** QkR by MasterCard and similar smartphone purchasing apps present disruptive innovation opportunities within the mobile payment solutions industry, revolutionizing the way transactions are carried out and enhancing the customer experience.

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