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# Versatile Video Messaging Apps
Skype Qik Offers Distinct Advantages Over Snapchat

By Rahul Kalvapalle | Published 2014-10-15 | Tech
Source: Trend Hunter, https://www.trendhunter.com/trends/qik
References: [gizmag](http://www.gizmag.com/skype-qik-video-messenger/34244/) & [blogs.skype](http://blogs.skype.com/2014/10/14/skype-qik-keeps-you-connected-between-calls/)

Skype Qik is a new video messaging app and service that lets users exchange short videos as well as create and store five-second GIFs. It aims to compete with the popular Snapchat service, but has unique advantages of its own.

For one, Qik allows users to send longer videos -- up to 42 seconds. Qik clips are also not deleted as soon as they have been viewed, but rather can be accessed for two weeks. Another advantage is that users can delete a video from a conversation even after it has been shared with another user.

Qik is available as a free app for iOS, Android and Windows Phone devices. Android and Windows Phone users have the ability to block certain contacts, while iOS doesn't offer this functionality just yet.

## Trend Insights (Trend Hunter)

- Score: 5.3/10
- Popularity: 58% | Activity: 92% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Mobile](https://www.trendhunter.com/mobile)

## Key Themes

### What Makes This Trend Stand Out

- **Video Messaging Apps:** Disruptive innovation opportunity: Develop a video messaging app with unique features like longer video lengths and extended storage capabilities.
- **Extended Video Storage:** Disruptive innovation opportunity: Create a platform that allows users to store and access video messages for an extended period of time, providing a new level of convenience.
- **Selective Video Deletion:** Disruptive innovation opportunity: Design a video messaging app that allows users to selectively delete videos from conversations even after they have been shared with others, enhancing privacy control.

### Sectors Adopting This

- **Mobile Communication:** Disruptive innovation opportunity: Explore new ways to revolutionize the mobile communication industry by offering innovative video messaging solutions.
- **Social Media:** Disruptive innovation opportunity: Enhance social media platforms by incorporating video messaging features that provide extended storage options and selective video deletion capabilities.
- **Mobile App Development:** Disruptive innovation opportunity: Focused on developing high-quality mobile apps that offer unique video messaging features, disrupting the mobile app development industry.

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