# Warrior-Inspired Snack Branding The Packaging for Qi Yuan Foods is Inspired by the Qi Dynasty By Katherine Pendrill | Published 2016-06-06 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/qi-yuan-foods References: [brandinginasia](http://brandinginasia.com/royal-nuts-qi-yuan-foods-from-china/) In order to make its [healthy snacks](https://www.trendhunter.com/trends/unique-snacks) stand out against more tantalizing options, Qi Yuan Foods recently gave its products a creative makeover. The new packaging not only captures the attention of consumers, but it also features educational elements that may be beneficial for children. The [new snack branding](https://www.trendhunter.com/trends/higgidy-1) for Qi Yuan Foods was created to generate brand interest and help the product stand out from more mature brands such as 'Mrs.Yao.' The new concept features both historical and pop culture references drawn from Qi Dynasty culture. To convey this idea, each package features a picture of the snack inside dressed up with headgear worn by historical figures. The personified snacks thus convey the brand's Chinese heritage, while cleverly capturing the attention of health-conscious shoppers. The snack branding for Qi Yuan Foods demonstrates one of the ways that brands can blend traditional and modern elements to create [eye-catching packaging](https://www.trendhunter.com/trends/cocoyo-packaging). ## Trend Insights (Trend Hunter) - Score: 3.2/10 - Popularity: 55% | Activity: 33% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What's Driving This Trend - **Historical-inspired Branding:** Incorporating historical and cultural references into branding can captivate consumer attention and convey a brand's heritage. - **Educational Packaging:** Adding educational elements to packaging can both differentiate a product and provide added value to consumers. - **Personified Products:** Incorporating characters or personalities into product packaging can increase brand recognition and appeal to consumers. ### Who This Affects Most - **Snack Foods:** Snack brands can differentiate their products by incorporating creative packaging designs and educational elements, while also leveraging cultural heritage references. - **Health Foods:** For health-focused brands, incorporating education and cultural references into packaging can help attract health-conscious consumers. - **Children's Snacks:** Incorporating educational elements into snack packaging can make products more appealing to parents, while personifying snacks can attract children's attention. ## Related on Trend Hunter - [Vibrant Snack Packaging Designs](https://www.trendhunter.com/trends/cooper-street-snacks.md) - [Healthy Snack Rebrands](https://www.trendhunter.com/trends/eat-real-snacks-1.md) - [Rebranded Snack Packaging](https://www.trendhunter.com/trends/graze.md) - [Retro Snack Rebrands](https://www.trendhunter.com/trends/back-to-nature-1.md) - [Vibrant Organic Product Branding](https://www.trendhunter.com/trends/fruit-bliss.md) - [Redesigned Culinary Mix Packaging](https://www.trendhunter.com/trends/sunbird.md) - [Vibrant Better-For-You Snack Packaging](https://www.trendhunter.com/trends/betterforyou-snack-packaging.md) - [Functional Health-Focused Packaging Aesthetics](https://www.trendhunter.com/trends/cleveland-kitchen1.md) - [Better-for-You Snack Rebrands](https://www.trendhunter.com/trends/eat-real-1.md)