# Fast-Casual Valentine's Deals QDOBA's Valentine's Day Offering Rewards Members to a Free Entrée By Laura McQuarrie | Published 2024-02-06 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/qdoba-valentines-day-deal References: [prnewswire](https://www.prnewswire.com/news-releases/qdoba-mexican-eats-has-valentines-day-celebrations-covered-no-matter-your-relationship-status-302053960.html) & [qdoba](http://www.qdoba.com/valentines-day-food-deals/)  According to a recent survey of [Gen Z](https://www.trendhunter.com/trends/snackable-fashion) issued by [QDOBA](https://www.trendhunter.com/trends/nacho-day), just 11% of people believe Valentine's Day is strictly for romantic relationships. In its research, the fast-casual Mexican restaurant also found that more than half of Gen Z survey participants are open to dining at their favorite quick-service restaurant instead of fine dining. For this reason, on February 14th, QDOBA is offering Rewards members a free entrée when they buy an entrée and a drink. This one-day-only offer can be claimed in-restaurant, as well as online and through the QDOBA app. Anyone can sign up to be a QDOBA Rewards member—even on Valentine's Day—to take advantage of this offer and as an added perk, anyone who does sign up will get a free side of chips and queso. ## Trend Insights (Trend Hunter) - Score: 5.3/10 - Popularity: 62% | Activity: 75% | Freshness: 21% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Gen Z Dining Preferences:** More than half of Gen Z survey participants are open to dining at their favorite quick-service restaurant instead of fine dining. - **Valentine's Day Dining Shift:** Just 11% of people believe Valentine's Day is strictly for romantic relationships, indicating a change in how the holiday is perceived and celebrated. - **Reward Programs in Fast-casual Restaurants:** QDOBA's offer of a free entrée for Rewards members showcases the potential of reward programs to drive customer loyalty in the fast-casual restaurant industry. ### Where This Applies - **Fast Casual Dining:** Fast-casual restaurants like QDOBA are gaining popularity, particularly among Gen Z customers, who prefer quick-service dining over fine dining experiences. - **Food Delivery and Digital Platforms:** QDOBA's one-day-only offer through their app and online highlights the growing importance of food delivery and digital platforms in the restaurant industry. - **Marketing and Customer Engagement:** The use of rewards programs, such as the one offered by QDOBA, presents an opportunity for businesses to effectively engage with customers and drive repeat visits. ## Related on Trend Hunter - [Mexican Halloween Meal Deals](https://www.trendhunter.com/trends/qdoba-boogo-deal.md) - [Discounted Nacho Day Promotions](https://www.trendhunter.com/trends/nacho-day.md) - [Sandwich Shop Valentine's Promotions](https://www.trendhunter.com/trends/subway-4.md) - [Romantic Mexican Cuisine Menus](https://www.trendhunter.com/trends/barrio-queen-mi-amor-valentines-day-menu.md) - [Valentine's Day Sandwich Menus](https://www.trendhunter.com/trends/valentines-day-promotion1.md) - [Valentine’s Day Dinner Series](https://www.trendhunter.com/trends/love-shack.md) - [Kindness-Encouraging QSR Meal Deals](https://www.trendhunter.com/trends/zaxbys-bogo-meal-deal.md) - [Romantic Convenience Store Promotions](https://www.trendhunter.com/trends/themed-confections.md) - [Singles Valentines Day Discounts](https://www.trendhunter.com/trends/streats-pineapple-juice.md)