# Thanksgiving Run Burrito Campaigns The QDOBA Turkey Trot Challenge Offers Free Burritos for a Year By Michael Hemsworth | Published 2025-11-18 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/qdoba-turkey-trot-challenge References: [source86](https://source86.com/qdoba-turkey-trot-challenge/) & [qdoba](https://www.qdoba.com/)  The QDOBA Turkey Trot Challenge is a new campaign being run by the [fast-casual cuisine brand](https://www.trendhunter.com/trends/pancheros-promotions) to encourage consumers to participate in their local turkey trots. The campaign is running on Thanksgiving Day (November 27) and will reward runners who participate in a turkey too with a [free burrito entree](https://www.trendhunter.com/trends/hot-head-burritos-cinco-de-montho) just for doing so. The campaign will also allow participants to enter to win free QDBOA for a year, which comes in the form of a $700 gift card for a total of 52 burritos. The QDOBA Turkey Trot Challenge can be entered by dressing up in a QDOBA burrito costume for any [Thanksgiving Day race](https://www.trendhunter.com/trends/titos-turkey-rot) and snapping a photo at the event. Photos then need to be posted on Instagram with the hashtag #QDOBA_Giveaway and tagging @QDOBA. ## Trend Insights (Trend Hunter) - Score: 5.3/10 - Popularity: 51% | Activity: 51% | Freshness: 56% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Interactive Marketing Campaigns:** Brands are leveraging interactive marketing campaigns like the QDOBA Turkey Trot Challenge to deeply engage consumers through participatory events and social media integration. - **Reward-based Fitness Initiatives:** By offering tangible rewards for participation in physical activities, companies are driving consumer engagement and brand loyalty through innovative fitness-centered promotions. - **Social Media Contest Integration:** Incorporating social media contests and challenges is increasingly becoming a vital strategy for brands to amplify campaign reach and enhance consumer interaction. ### Industries Being Reshaped - **Fast-casual Dining:** The fast-casual dining industry is exploring creative promotional tactics, like the Turkey Trot Challenge, to distinguish themselves and attract a more active customer base. - **Sports Event Management:** Sports event organizers are collaborating with food brands to offer added-value experiences for participants, blending fitness with engaging marketing efforts. - **Digital Marketing:** The digital marketing sector is evolving with strategies that integrate social media, consumer participation, and reward systems to boost brand visibility and customer engagement. ## Related on Trend Hunter - [Discounted Nacho Day Promotions](https://www.trendhunter.com/trends/nacho-day.md) - [Exercise-Themed QSR Promotions](https://www.trendhunter.com/trends/chipotle-x-strava-the-city-challenge.md) - [Snack-Forward Graduation Caps](https://www.trendhunter.com/trends/chips-and-queso.md) - [Twelve-Day Promotional QSR Events](https://www.trendhunter.com/trends/diptember.md) - [Promotional Burrito-Celebrating Campaigns](https://www.trendhunter.com/trends/national-burrito-day.md) - [Football-Inspired QSR Rewards](https://www.trendhunter.com/trends/extra-sunday.md) - [Fan-Favorite QSR Trivia Games](https://www.trendhunter.com/trends/chipotle-iq-2025.md) - [Mexican Cuisine Halloween Promotions](https://www.trendhunter.com/trends/chipotle-chiportreat.md) - [Purpose-Driven Menu Items](https://www.trendhunter.com/trends/classic-kelly-and-the-hungry-gradey.md)