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# Annual Valentine's Day Promotions
QDOBA Mexican Eats Continues Its QDOBA for a Kiss Promotion

By Kalin Ned | Published 2020-02-15 | Marketing
Source: Trend Hunter, https://www.trendhunter.com/trends/qdoba-mexican-eats1
References: [qdoba](http://www.qdoba.com)

[QDOBA Mexican Eats](https://www.trendhunter.com/trends/qdoba-boogo-deal) is launching the 10th addition of its Valentine's Day promotion at participating locations, signifying that some marketing campaigns have the potential to become a tradition. Every year on February 14th, the popular fast-casual restaurant holds its '[QDOBA For A Kiss'](https://www.trendhunter.com/trends/diptember) promo. This initiative calls for patrons to purchase an entrée and share a kiss with someone or something to receive a free dish of equal or lesser value.

From parents kissing their children to significant others sharing playful pecks, without a doubt, this deal will drive traffic to QDOBA Mexican Eats. In addition to the love-inspired deals, those who share photographs of the experience on social media with the #QDOBAforaKiss hashtag will have the chance to win a $100 gift card.

## Trend Insights (Trend Hunter)

- Score: 4.7/10
- Popularity: 53% | Activity: 80% | Freshness: 9%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Gen Alpha, Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding)

## Key Themes

### What Makes This Trend Stand Out

- **Valentine's Day Promotions:** The tradition of annual Valentine's Day promotions can drive customer traffic and engagement for businesses.
- **Fast-casual Restaurant Promotions:** Promotions like 'QDOBA For A Kiss' demonstrate the potential for creative and interactive marketing campaigns in the fast-casual dining industry.
- **User-generated Content Campaigns:** Incentivizing customers to share their experiences on social media, such as with the #QDOBAforaKiss hashtag, can increase brand visibility and customer engagement.

### Sectors Adopting This

- **Restaurant:** The fast-casual dining industry can take inspiration from QDOBA's annual Valentine's Day promotions to create their own unique and memorable campaigns.
- **Food and Beverage:** Valentine's Day promotions provide an opportunity for food and beverage companies to showcase limited-time offers and create customer excitement.
- **Social Media:** User-generated content campaigns, like QDOBA's photo-sharing contest, are a disruptive innovation opportunity for social media platforms to connect businesses with their customers.

## Related on Trend Hunter

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