# Perfect Length Flight Books Books Released by Qantas Airways Can Be Read in the Length of a Flight By Alexander Lam | Published 2013-06-05 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/qantas-airways References: [springwise](http://www.springwise.com/airline-commissions-books-completed-flight-time/) Keeping passengers entertained during long flights, [Qantas Airways](https://www.trendhunter.com/trends/cabin-lighting-system) has released literature that can be finished in the time a flight takes in a project called ‘A Story For Every Journey.’ Conceived by ad agency Droga5, the books were formulated by calculating the number of words that can be read in each flight. As a result, passengers should be entertained for the full length of a journey while being able to reach a satisfying conclusion before landing. The series of books were constructed by looking at the demographics of Qantas’s ‘Platinum Flyers’ as well as [average reading times](https://www.trendhunter.com/trends/books-calculator). The project used data from publisher Hachette and calculated that the average reader reads at a rate of 200 to 300 words per minute. In addition, since Platinum Flyers are mostly male, the books are made up of [thrillers and nonfiction novels](https://www.trendhunter.com/trends/the-book-of-money). ## Trend Insights (Trend Hunter) - Score: 2.1/10 - Popularity: 16% | Activity: 39% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### Why This Trend Is Growing - **Perfect Length Books:** Opportunity for airlines and publishers to collaborate and create books specifically designed to be read during the length of a flight. - **Tailored Entertainment:** Opportunity for content creators to develop personalized entertainment experiences that match the duration of specific activities or journeys. - **Data-driven Literature:** Opportunity for data analysis and storytelling to intersect, creating books and content tailored to specific audiences and timeframes. ### Industries Being Reshaped - **Airlines:** Airlines can enhance the passenger experience by offering specially curated books that can be finished in the duration of a flight. - **Publishing:** Publishers can tap into the market of time-constrained readers by collaborating with airlines to create books designed for specific journey durations. - **Content Creation:** Content creators can leverage data and analytics to develop tailored entertainment experiences, catering to the duration of specific activities or journeys. ## Related on Trend Hunter - [Jet Lag-Alleviating Airline Systems](https://www.trendhunter.com/trends/cabin-lighting-system.md) - [Long-Haul Flight Toys](https://www.trendhunter.com/trends/my-travel-buddy.md) - [Travel-Themed Book Recommendations](https://www.trendhunter.com/trends/the-reading-route.md) - [Literary Wellness Retreats](https://www.trendhunter.com/trends/aweventurer.md) - [BookTok Travel Experiences](https://www.trendhunter.com/trends/ef-ultimate-break-1.md) - [Car Manuel Novellas](https://www.trendhunter.com/trends/audi-handbook-novels.md) - [Thriller Novel Hotel Experiences](https://www.trendhunter.com/trends/tempo-by-hilton-times-square.md) - [Feed-Style Reading Platforms](https://www.trendhunter.com/trends/the-holdout.md) - [Music-Inspired Audiobook Campaigns](https://www.trendhunter.com/trends/read-like-you-listen.md)