# Smelly Celeb Shirt Ads The Q-all Clothes Odor Kill Spray Campaign Makes Worshipping a Breeze By Meghan Young | Published 2013-03-01 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/qall-clothes-odor-kill-spray References: [ibelieveinadv](http://www.ibelieveinadv.com/2013/02/q-all-football-star-rock-star/) & [bbdo](http://www.bbdo.com/) When a [sports star](https://www.trendhunter.com/trends/dove-x-the-us-open) or rock god throws an article of clothing to the crowd, not all people are big enough fans to put up with the [stench lingering on it](https://www.trendhunter.com/trends/downy-rinse-and-refresh); the Q-all Clothes Odor Kill Spray ad campaign provides an easy solution. A person simply needs to attend [a game or concert](https://www.trendhunter.com/trends/hot-seats) with a bottle in their bag just in case they are lucky enough to score some personal merchandise. The Q-all Clothes Odor Kill Spray ad campaign was conceived and executed by BDO Proximity, an ad agency based in Thailand. The tag line, "Not everyone is a fan of his smell," is accompanied by images of two fans who clearly don't have any problems. It was art directed by Arayanan Markchoo and shot by Chubcheevit Studio. ## Trend Insights (Trend Hunter) - Score: 2.6/10 - Popularity: 53% | Activity: 17% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### Why This Trend Is Growing - **Odor Elimination:** Disruptive innovation opportunity: Develop a portable odor elimination device that can easily be carried during sports events or concerts. - **Celebrity Merchandise:** Disruptive innovation opportunity: Create a platform where fans can trade or sell celebrity merchandise to other fans who are interested in owning personal items without the smell. - **Event Attendee Convenience:** Disruptive innovation opportunity: Design a subscription service that provides event attendees with free odor-eliminating products at every sports game or concert they attend. ### Industries Being Reshaped - **Ad Agency:** Disruptive innovation opportunity: Collaborate with odor-eliminating product manufacturers to create impactful ad campaigns targeting sports events and concerts. - **Consumer Goods:** Disruptive innovation opportunity: Introduce a line of clothing or accessories treated with long-lasting odor-eliminating technology, specifically targeted for sports and concert attendees. - **Event Management:** Disruptive innovation opportunity: Partner with odor-eliminating product brands to offer personalized merchandise cleaning stations at sports venues and concert halls, enhancing the overall fan experience. ## Related on Trend Hunter - [Cheekily Branded Room Sprays](https://www.trendhunter.com/trends/champion-room-spray.md) - [Employee Fragrance Campaigns](https://www.trendhunter.com/trends/lidl-fragrance-campaign.md) - [Humorous Natural Deodorant Campaigns](https://www.trendhunter.com/trends/every-man-jack-still-smell-good.md) - [Meat Sweat Campaigns](https://www.trendhunter.com/trends/meat-sweat-defense-kit-1.md) - [Humorous Mens Fragrance Campaigns](https://www.trendhunter.com/trends/axe-campaign.md) - [Interactive Scented Billboard Ads](https://www.trendhunter.com/trends/lola-mullenlowe.md) - [No-Nonsense Grooming Campaigns](https://www.trendhunter.com/trends/rock-face-makes-scents-campaign.md) - [Celebrity-Backed Fragrance Ads](https://www.trendhunter.com/trends/axe-1.md) - [Activewear-Oriented Deodorizing Sprays](https://www.trendhunter.com/trends/hex-deodorizing-spray.md)