# Minimalist Winter Retail Windows The Store Q25 Offers Simple Retail Displays By Mishal Omar | Published 2017-01-30 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/q25 References: [retaildesignblog.net](http://retaildesignblog.net/2017/01/28/q25-windows-by-you_lab-odessa-ukraine/) & [juliapetrenko](http://juliapetrenko.com/) Q25 is a [retail store](https://www.trendhunter.com/trends/d142) based in Odessa, Ukraine that features [wintry window displays](https://www.trendhunter.com/trends/wonder-all-the-way) that are able to reflect the cold season while avoiding being too over-the-top. The store's window display was designed by the creative agency You_Lab, which began the project with the goal of depicting a winter scene while also remaining in tune with the store's interior design, which is largely [minimalist](https://www.trendhunter.com/trends/scandinavian-aesthetics). As a result, winter wonderland scenes that can be viewed in the windows are simple yet effective. They feature white, snow-like displays, geometric shapes that are meant to resemble snowballs and mountains, and white wire outlines of four different animal heads. The Q25 store's window displays function as effective interest-capturing art pieces, while aligning with the brand's general aesthetic. ## Trend Insights (Trend Hunter) - Score: 2.1/10 - Popularity: 42% | Activity: 14% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail) ## Key Themes ### What Makes This Trend Stand Out - **Minimalist Retail Displays:** Opportunity for retailers to create simple and visually appealing window displays that align with a minimalist brand aesthetic. - **Winter-themed Visual Merchandising:** Disruptive innovation opportunity for retail stores to showcase wintry scenes in their window displays, reflecting the cold season without being over-the-top. - **Geometric Design Elements:** Opportunity to incorporate geometric shapes and wire outlines in retail displays, adding a modern and minimalist touch to the overall design. ### Sectors Adopting This - **Retail:** Retailers can leverage minimalist winter retail displays to attract customer interest and enhance their brand aesthetic. - **Visual Merchandising:** Opportunity for visual merchandising professionals to create captivating and minimalistic window displays that evoke a winter theme. - **Creative Agencies:** Creative agencies can explore innovative approaches to designing wintry window displays for retail stores, incorporating geometric shapes and minimalist elements. ## Related on Trend Hunter - [Lightness-Themed Womenswear Boutiques](https://www.trendhunter.com/trends/one-by-one-1.md) - [All-White Contemporary Retail Designs](https://www.trendhunter.com/trends/white-is-good-shop.md) - [Sustainable Retail Interiors](https://www.trendhunter.com/trends/sheep-inc-london.md) - [Dynamic Organic Store Displays](https://www.trendhunter.com/trends/la-manso.md) - [Renovated Kyiv Boutiques](https://www.trendhunter.com/trends/lbtm-shop.md) - [Boutique Grocery Makeovers](https://www.trendhunter.com/trends/womens-clothing-boutique.md) - [Minimally Designed Store Openings](https://www.trendhunter.com/trends/selfportrait-store.md) - [Evocative Mid-Century Stores](https://www.trendhunter.com/trends/nikos-koulis.md) - [Gallery-Like Retail Floors](https://www.trendhunter.com/trends/globus-basel.md)