# Advanced Anti-Wrinkle Serums NIVEA's New Q10 Anti-Wrinkle Specialist Targeted Wrinkle Filler By Jana Pijak | Published 2023-03-14 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/q10-antiwrinkle-specialist References: [newswire](https://www.newswire.ca/news-releases/nivea-launches-game-changing-serum-to-visibly-reduce-the-look-of-wrinkles-in-only-5-minutes-and-deliver-long-term-smoothing-results--876488522.html) & [nivea](https://www.nivea.ca/en-ca) Formulated to improve the the appearance of fine lines and wrinkles, the [NIVEA](https://www.trendhunter.com/trends/cellular-epigenetics-rejuvenating-serum) Q10 Anti-Wrinkle Specialist Targeted Wrinkle Filler is a new serum from the brand's celebrated Q10 range. Proven to minimize common signs of aging after just four weeks of use, the product combines Pure Q10 and [Bioxifill® Peptides](https://www.trendhunter.com/trends/argireline-serum) for skin that is firmer and softer. "As with all our products, this innovation started with our consumers. We listened carefully to their skincare concerns as well as their desires to thrive through the art of aging. NIVEA Q10 Anti-Wrinkle Specialist Targeted Wrinkle Filler is our most advanced, science-backed wrinkle solution to date," said [Beiersdorf Canada's](https://www.trendhunter.com/trends/nivea-q10-dual-action-serum) General Manager Florian Wolfram, who also recently celebrated the 25th anniversary of Nivea's Q10 range. The new NIVEA Q10 Anti-Wrinkle Specialist Targeted Wrinkle Filler serum is now available for purchase across major drugstores and online. ## Trend Insights (Trend Hunter) - Score: 4.3/10 - Popularity: 40% | Activity: 75% | Freshness: 14% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What Makes This Trend Stand Out - **Anti-aging Serums:** The market for anti-aging serums continues to grow, creating opportunities for new and innovative products such as NIVEA's Q10 Anti-Wrinkle Specialist Targeted Wrinkle Filler. - **Science-backed Skincare:** Consumers are seeking skincare products that are backed by science, presenting opportunities for brands to innovate and use scientific research to formulate new products. - **Targeted Skincare:** Targeted skincare products like NIVEA's Q10 Anti-Wrinkle Specialist Targeted Wrinkle Filler are gaining popularity among consumers, creating opportunities for brands to cater to specific skincare concerns. ### Sectors Adopting This - **Beauty and Skincare:** The beauty and skincare industry is constantly growing and evolving, presenting opportunities for new brands to enter the market with innovative products like anti-aging serums. - **Pharmaceuticals:** The pharmaceutical industry can take advantage of the growing demand for science-backed skincare products by developing and marketing products that are clinically proven to be effective. - **E-commerce:** As online shopping continues to grow in popularity, e-commerce platforms can benefit from the trend of targeted skincare products by offering a wide range of products that cater to specific skincare concerns. ## Related on Trend Hunter - [High-Performance HA Serums](https://www.trendhunter.com/trends/eucerin-hyaluronfiller-epicelline-serum.md) - [Anti-Glycation Serums](https://www.trendhunter.com/trends/nivea-q10-dual-action-serum.md) - [Wrinkle Reversal Serums](https://www.trendhunter.com/trends/queen-serum.md) - [Speedy Wrinkle-Reducing Products](https://www.trendhunter.com/trends/germaine-de-capuccini-timexpert-wrinkless.md) - [Botox Alternative Face Serums](https://www.trendhunter.com/trends/filorga-timefiller-shot.md) - [Skin Plumping Elixirs](https://www.trendhunter.com/trends/neofiller-lift-fill.md) - [Mass-Market Epigenetic Serums](https://www.trendhunter.com/trends/cellular-epigenetics-rejuvenating-serum.md) - [Age-Combating Skincare Lines](https://www.trendhunter.com/trends/nuxe.md) - [Filler-Like Advanced Serums](https://www.trendhunter.com/trends/liquid-peptides-advanced-face-serum.md)