# Cocktail-Focused Ginger Sodas The Q Mixers Hibiscus Ginger Beer will be Available at Target By Michael Hemsworth | Published 2020-03-06 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/q-mixers References: [bevnet](https://www.bevnet.com/news/2020/q-mixers-introduces-hibiscus-ginger-beer-in-target-stores-nationwide) & [qmixers](https://qmixers.com) The [Q Mixers](https://www.trendhunter.com/trends/spectacular-mixers) Hibiscus Ginger Beer is a new product from the Brooklyn-based brand that will provide consumers with a premium way to spice up their favorite cocktails with a touch of exotic flavor. The soda will be available exclusively at [Target](https://www.trendhunter.com/trends/kate-spade-cocktail-mixers) store locations across the US starting in March in 7.5 ounce cans that come in four packs. The soda is made with rose hips and hibiscus, and features a highly carbonated profile that's naturally sweetened, free of artificial ingredients and free from high fructose corn syrup. Founder and CEO Jordan Silbert explained the new Q Mixers Hibiscus Ginger Beer saying, "The Mule is one of the most popular cocktails in America. Q Hibiscus Ginger Beer gives mule lovers a new way to liven their favorite drink up. It’s built for those nights when you want something a little more special. It’s a one way ticket to somewhere special." ## Trend Insights (Trend Hunter) - Score: 3.6/10 - Popularity: 34% | Activity: 66% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Exotic Flavor Enhancements:** The Q Mixers Hibiscus Ginger Beer showcases the trend of using unique and exotic flavors to enhance traditional cocktails, providing opportunities for innovative mixers or flavors in the beverage industry. - **Premium Ready-to-drink Cocktails:** The availability of Q Mixers Hibiscus Ginger Beer in convenient 7.5 ounce cans presents a trend of premium, ready-to-drink cocktail options, offering disruptive innovation opportunities in the beverage packaging and convenience store industries. - **Natural and Artisanal Ingredients:** The rose hips and hibiscus used in Q Mixers Hibiscus Ginger Beer highlight the trend of using natural and artisanal ingredients in beverage production, creating opportunities for sustainable and organic food and beverage businesses. ### Where This Applies - **Beverage Mixers:** The Q Mixers Hibiscus Ginger Beer introduces a new flavor in the beverage mixers industry, fostering potential for innovative mixer brands and expanding product offerings. - **Canned Beverage Packaging:** The 7.5 ounce cans of Q Mixers Hibiscus Ginger Beer signify a trend in the beverage packaging industry towards single-serving, premium canned cocktails, encouraging disruptive packaging designs and marketing strategies. - **Organic Food and Beverage:** The use of natural and artisanal ingredients in Q Mixers Hibiscus Ginger Beer supports the growth of the organic food and beverage industry, encouraging new product development and promoting sustainable sourcing practices. ## Related on Trend Hunter - [On-The-Go Cocktail Mixers](https://www.trendhunter.com/trends/spectacular-mixers.md) - [Fruit-Forward Ginger Cocktail Mixers](https://www.trendhunter.com/trends/goslings-stormy-peach-ginger-beer.md) - [Spicy Mango Margarita Mixes](https://www.trendhunter.com/trends/spicy-mango-margarita-mix.md) - [Tart-Sweet Seasonal Spritzes](https://www.trendhunter.com/trends/q-cranberry-pomegranate-spritz.md) - [Interesting Fruit-Forward Cocktails](https://www.trendhunter.com/trends/hugos-cocktails.md) - [Orange-Forward Ginger Beers](https://www.trendhunter.com/trends/blood-orange-ginger-beer.md) - [Fruit-Flavored Cocktail Mixers](https://www.trendhunter.com/trends/lady-bird-mixer-co.md) - [Premium Ready-to-Drink Craft Cocktails](https://www.trendhunter.com/trends/spirited-hive.md) - [Bar-Quality Cocktail Blends](https://www.trendhunter.com/trends/fever-tree.md)