# Shoppable Video Apps QVC's 'Q Anytime' Lets Consumers Purchase from Within the Mobile App By Laura McQuarrie | Published 2019-02-12 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/q-anytime References: [retailgazette](https://www.retailgazette.co.uk/blog/2019/02/qvc-launches-new-mobile-app-shoppable-videos/) & [qvc](https://www.qvc.com/content/featured/qvc-everywhere.html) In order to boost its mobile offerings, [QVC](https://www.trendhunter.com/trends/live-social-shopping) is now introducing consumers to the 'Q Anytime' mobile app, which lets users tune into [live and on-demand videos](https://www.trendhunter.com/trends/amazon-ads), as well as make purchases directly via the app. The videos span between five to eight minutes and are updated every few hours, allowing consumers to shop with a tap or simply get more information about a showcased product with ease. Engaging with the app by liking videos gives consumers the chance to see their personal feed customized. Since a high percentage of QVC sales are made online and via mobile, the new Q Anytime app helps consumers to keep up to date with the newest releases and shop effectively. QVC's Q Anytime is part of a greater rebranding strategy; according to VP of brand strategy Susan Ripke, "our flagship QVC mobile app features bold, square modules and horizontal scrolling for binge-worthy video.” ## Trend Insights (Trend Hunter) - Score: 3.9/10 - Popularity: 31% | Activity: 77% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail) ## Key Themes ### What Makes This Trend Stand Out - **Mobile Video Shopping:** The trend of mobile video shopping apps allows consumers to watch live and on-demand videos and make purchases directly within the app. - **Personalized Shopping Experience:** Shoppable video apps provide consumers with a personalized feed based on their likes, enhancing their shopping experience. - **Integration of Video and E-commerce:** The integration of video content and e-commerce within mobile apps offers a seamless shopping experience for consumers. ### Sectors Adopting This - **E-commerce:** The rise of shoppable video apps presents disruptive innovation opportunities for e-commerce platforms to incorporate video content and enhance the shopping experience. - **Mobile App Development:** The growing demand for shoppable video apps creates opportunities for mobile app developers to create innovative and user-friendly shopping experiences. - **Video Production:** The trend of shoppable video apps opens up new avenues for video production companies to create engaging and interactive content that seamlessly integrates with e-commerce. ## Related on Trend Hunter - [Immersive Video Shopping Experiences](https://www.trendhunter.com/trends/asos-live.md) - [Live Social Shopping Expansions](https://www.trendhunter.com/trends/live-social-shopping.md) - [Video-Based E-Commerce Features](https://www.trendhunter.com/trends/wayfair-on-air.md) - [Add-to-Cart Video Advertisements](https://www.trendhunter.com/trends/shoppable-video-ads.md) - [Social Shopping Networks](https://www.trendhunter.com/trends/stage-ten.md) - [Beauty-Focused Shopping Apps](https://www.trendhunter.com/trends/live-shopping-app.md) - [Streaming Shopping Channels](https://www.trendhunter.com/trends/qvc-and-hsn-on-philo.md) - [Luxury E-Commerce Apps](https://www.trendhunter.com/trends/ecommerce-apps.md) - [Live Shoppable Streams](https://www.trendhunter.com/trends/commentsold.md)