# Sartorial Rebellion Fashion Films The PYREX VISION 'Youth Always Wins' Video Shows Team Spirit By Katie Pagnotta | Published 2012-12-16 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/pyrex-vision References: [hypebeast](http://hypebeast.com/2012/12/pyrex-vision-2013-spring-summer-youth-always-wins-collection) & [virgilabloh](http://virgilabloh.com/) The brand PYREX VISION designed by Virgil Abloh has released a video centered around [high school youth activities](https://www.trendhunter.com/trends/hollywood-breakfast-club) and [streetwear](https://www.trendhunter.com/trends/pyra-scenic-route). The video concept is simple and features a group of young male models posed as a crew/team who hang out while someone writes graffiti on the wall. The graffiti dons slogans such as "Don't save money, take a taxi!" and ends with a giant PYREX symbol. The video titled 'Youth Always Wins' is supposed to captivate the essence of youth, rebellion, hip hop and a sports team aesthetic. The video has [rappers as models](https://www.trendhunter.com/trends/paper-planes-1) and features A$AP Barri, A$AP Nast, Nayle Junior and several other young artists. The collection consists of hoodies, number adorned tees, socks and more. The PYREX VISION 2013 Spring/Summer campaign video is vibrant, graffiti-filled and a salute to youth. ## Trend Insights (Trend Hunter) - Score: 3.1/10 - Popularity: 53% | Activity: 32% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Fashion for Men](https://www.trendhunter.com/fashionformen) ## Key Themes ### Why This Trend Is Growing - **Youth-centric Fashion Films:** Explore the use of fashion films centered around youth culture and rebellion as a disruptive way to engage with younger audiences. - **Streetwear Brand Collaborations:** Discover the potential for streetwear brands to partner with rappers and young artists to create impactful and authentic campaigns. - **Sports Team Aesthetic in Fashion:** Consider the incorporation of sports team aesthetics in fashion collections as a trend that appeals to the youth market. ### Industries Being Reshaped - **Fashion:** Find opportunities for fashion brands to experiment with storytelling through fashion films and collaborations with musicians and artists. - **Streetwear:** Explore how streetwear brands can leverage the power of collaboration and youth culture to create unique campaigns and build loyal communities. - **Music and Entertainment:** Identify the potential for musicians and artists to collaborate with fashion brands to showcase their personal style and reach new audiences. ## Related on Trend Hunter - [Youth Streetwear Launches](https://www.trendhunter.com/trends/diary-1999.md) - [Celebrity-Backed Luxury Menswear Campaigns](https://www.trendhunter.com/trends/luxury-menswear-campaign.md) - [Avant-Garde Street Capsules](https://www.trendhunter.com/trends/day-3-capsule-2.md) - [Seasonal Streetwear Collections](https://www.trendhunter.com/trends/pyra-scenic-route.md) - [Bold Eyewear Collection Campaigns](https://www.trendhunter.com/trends/no-rules-club.md) - [Music Culture-Fused Streetwear](https://www.trendhunter.com/trends/paper-planes-1.md) - [Illustrated Streetwear Capsules](https://www.trendhunter.com/trends/wasted-youth-x-tappei.md) - [Collaborative Sportswear Collections](https://www.trendhunter.com/trends/nike-and-offwhite.md) - [Art-Inspired Streetwear Capsules](https://www.trendhunter.com/trends/vitesse.md)