# Rapper-Led Dating Challenges Megan Thee Stallion and Tinder Collaborate on the #PYOTchallenge By Ell Smith | Published 2020-12-10 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/pyotchallenge References: [hypebae](https://hypebae.com/2020/12/megan-thee-stallion-tinder-online-dating-put-yourself-out-there-pyot-challenge-contest-prize-launch-announcement) & [tinder](https://tinder.com/c/pyot) Rapper Megan Thee Stallion and [Tinder](https://www.trendhunter.com/trends/tinder-features) have joined forces to encourages [authenticity in dating](https://www.trendhunter.com/trends/spark-dating), challenging singles to the Put Yourself Out There Challenge, also referred to as the #PYOTChallenge. The challenge takes online dating back to basics, simply asking users to [create a Tinder profile](https://www.trendhunter.com/trends/wudya) that's a totally accurate, unfiltered reflection of who they really are. The website reads " “We want to see personality, creativity, originality, realness and inspirational profiles that showcase your vibe…stop projecting perfection, put yourself out there, and celebrate being comfortable letting your unfiltered self shine.” By the end of the contest, 10 winners will receive a $10,000 USD cash prize. Entries can be posted to social media using the appropriate hashtags. Image Credit: Tinder ## Trend Insights (Trend Hunter) - Score: 2.6/10 - Popularity: 16% | Activity: 53% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Celeb Fashion](https://www.trendhunter.com/celebfashion) ## Key Themes ### What's Driving This Trend - **Authentic Dating:** An increasing trend in online dating where users are encouraged to showcase their true selves and be authentic in their profiles. - **Challenges for Online Dating:** The rise of challenges and contests in the online dating industry to engage users and promote genuine connections. - **Social Media Influencers Collaboration:** Collaborations between dating platforms and popular social media influencers to create innovative marketing campaigns and increase user engagement. ### Who This Affects Most - **Online Dating:** The online dating industry can benefit from encouraging authenticity and organizing challenges to attract more users and promote genuine connections. - **Social Media Marketing:** By collaborating with popular social media influencers, the dating industry can explore new marketing strategies and increase brand awareness and user engagement. - **E-commerce:** E-commerce platforms can potentially offer personalized products or services for authentic daters and create a niche market within the online dating industry. ## Related on Trend Hunter - [Inclusive Tinder Features](https://www.trendhunter.com/trends/tinder-features.md) - [Playful Gen-Z Dating Campaigns](https://www.trendhunter.com/trends/crush-feelings.md) - [Gen Z Dating Campaigns](https://www.trendhunter.com/trends/it-starts-with-a-swipe.md) - [Reality-Themed Dating Campaigns](https://www.trendhunter.com/trends/tinder-5.md) - [Rom-Com Dating App Campaigns](https://www.trendhunter.com/trends/tinder-it-starts-with-a-swipe.md) - [Intention-Declaring Dating Features](https://www.trendhunter.com/trends/relationship-goals.md) - [AI-Powered Dating Simulators](https://www.trendhunter.com/trends/the-game-game.md) - [Music-Driven Dating App Features](https://www.trendhunter.com/trends/tinder-music-mode.md) - [Romantic Dating App Experiences](https://www.trendhunter.com/trends/bumble-success-stories.md)