# Delicious Therapy-Alternative Tees This Pyknic Tee Suggests You Self-Medicate with Ice Cream By Vasiliki Marapas | Published 2014-04-14 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/pyknic References: [shop.nylonmag](http://shop.nylonmag.com/collections/whats-new/products/ice-cream-is-cheaper-than-therapy-mint-tank) & [pyknic](http://www.pyknic.com/women) The 'Ice Cream is Cheaper Than Therapy' shirt by Pyknic comes in many different manifestations, from t-shirt to crop top to long-sleeved tee. If you're feeling like a bit of a nervous wreck but can't afford professional counsel, you can head to your local supermarket for a tub of [Ben & Jerry's](https://www.trendhunter.com/trends/ben-jerrys-peaces) instead. Think about it: when has ice cream ever let you down? It was there for you when the family dog died, it was there for you when you and your sister had a blow-out fight and it was definitely there for you during the disaster that was your [last break-up](https://www.trendhunter.com/trends/insomnia-cookies-breakup-12pack). If you can get someone to listen to your tales of heartbreak and woe as you eat your ice cream (whether it's a Dairy Queen employee or a friend,) it's an added bonus. However, solo-sobbing into your [soft-serve](https://www.trendhunter.com/trends/super-fun-times) is still a particularly effective way to soothe your mental breakdown. ## Trend Insights (Trend Hunter) - Score: 4.7/10 - Popularity: 75% | Activity: 58% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Why This Trend Is Growing - **Rise of Therapeutic Apparel:** Opportunity to create clothing that promotes mental well-being and self-care. - **Emotional Comfort as a Consumer Trend:** Opportunity to develop products and services that provide emotional comfort and support. - **Food as Emotional Therapy:** Opportunity to explore the connection between food and emotional well-being. ### Industries Being Reshaped - **Apparel and Fashion:** Opportunity to design and market clothing that caters to consumers' emotional needs. - **Mental Health and Wellness:** Opportunity to develop innovative solutions that promote mental well-being and self-care. - **Food and Beverage:** Opportunity to create food products that target emotional comfort and provide therapeutic benefits. ## Related on Trend Hunter - [Extra Indulgent Ice Creams](https://www.trendhunter.com/trends/extra-indulgent-ice-cream.md) - [Positive Lifestyle Ice Creams](https://www.trendhunter.com/trends/life-is-good-ice-cream.md) - [Deceptively Gray Ice Creams](https://www.trendhunter.com/trends/gray-ice-creams.md) - [Nostalgic Comforting Ice Creams](https://www.trendhunter.com/trends/ice-cream-sammie.md) - [Ice Cream Insurance Plans](https://www.trendhunter.com/trends/melt-insurance.md) - [Cooling Cookie Desserts](https://www.trendhunter.com/trends/insomnia-cookies-in-ice-cream.md) - [Kindness-Encouraging Ice Cream Promotions](https://www.trendhunter.com/trends/civility-ice-cream.md) - [Specialty Cookie-Packed Ice Creams](https://www.trendhunter.com/trends/cookies-in-ice-cream.md) - [TV Tray-Inspired Ice Creams](https://www.trendhunter.com/trends/hungry-dad-fathers-day-tray.md)