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# Minimalist Remastered Olympic Logos
The Pyeongchang 2018 Olympic Logo Remasters the Olympic Rings

By M | Published 2013-06-22 | Special
Source: Trend Hunter, https://www.trendhunter.com/trends/pyeongchang-2018
References: [designtaxi](http://designtaxi.com/news/358646/Official-Winter-Olympics-2018-Logo-Unveiled/) & [olympic.org](http://www.olympic.org/pyeongchang-2018-winter-olympics)

The official Pyeongchang 2018 Winter Olympic logo was recently released to the public this month. The logo design features the iconic [five-colored Olympic rings](https://www.trendhunter.com/trends/olympic-games-chrome-extension) rearranged and remastered with a modern twist for the future winter season.

The next winter games are set to take place in Pyeongchang, South Korea, during February 9th through to the 25th. The games' [minimalist Pyeongchang 2018 Olympic logo](https://www.trendhunter.com/trends/sandisk-logo) rearranges the traditional emblematic Olympic rings for a fresher and more modern design. Rather than using the typical circular shapes, the Pyeongchang 2018 Olympic symbol features thin colored lines arranged as a rectangle with a small star above it. The star features the famous red, blue, green, black and yellow Olympic colors while the rectangle symbol only features blue, green, red and black.

## Trend Insights (Trend Hunter)

- Score: 1.1/10
- Popularity: 15% | Activity: 9% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Special](https://www.trendhunter.com/special) > [Olympics](https://www.trendhunter.com/olympics)

## Key Themes

### Why This Trend Is Growing

- **Minimalist Olympic Logos:** The trend towards minimalist design principles can be applied to other design elements such as mascots, merchandise, and event branding for future Olympic Games.
- **Updated Traditional Designs:** Future Olympic logos can take inspiration from traditional designs and add modern elements to create a fresh and updated look.
- **Iconic Branding Elements:** Incorporating recognizable branding elements such as the Olympic rings into new and innovative designs can create iconic and timeless logos.

### Industries Being Reshaped

- **Sports:** The sports industry can integrate minimalist design principles into branding and marketing for events and merchandise to create a clean and modern look.
- **Graphic Design:** The graphic design industry can innovate by taking inspiration from traditional design elements and updating them for modern usage.
- **Marketing and Advertising:** Marketing and advertising industries can incorporate recognizable branding elements into new and innovative designs to create memorable campaigns.

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