# Protein-Infused Water Drinks PWR LIFT Shares a Boost with Refreshing Fruit Flavors By Laura McQuarrie | Published 2021-08-14 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/pwr-lift References: [bevnet](https://www.bevnet.com/news/2021/pwr-play-all-market-launches-pwr-lift-protein-water) After heavy physical exercise, it's important to replenish with the right amount of protein to support recovery and [PWR](https://www.trendhunter.com/trends/cocacola-zero-sugar-byte) [LIFT](https://www.trendhunter.com/trends/pwr-lift-1) offers protein beverage solutions that set themselves apart from the usual smoothies and shakes. Bottled protein beverages offer an easy, affordable and convenient way to refuel post-workout or exercise yet most beverages are smooth and creamy in texture. PWR LIFT sets itself apart with [protein-infused water beverages](https://www.trendhunter.com/trends/forall-water-protein) that are ready to drink and need no mixing, unlike some replenishing protein products. These fruit-flavored protein-infused water drinks boast zero sugar, plus added benefits from vitamins and electrolytes. With 10 grams of protein and varieties like Lemon Lime or Blueberry Pomegranate, these drinks help to provide a refreshing boost on the go. ## Trend Insights (Trend Hunter) - Score: 4.7/10 - Popularity: 54% | Activity: 78% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What Makes This Trend Stand Out - **Protein-infused Beverages:** Developing a broad range of protein-infused beverages, including water, shakes and smoothies, is a disruptive innovation opportunity. - **High-protein Beverages:** Creating more high-protein beverage varieties, including vegan alternatives, is a market opportunity for innovative brands. - **Convenient Post-workout Beverages:** Developing post-workout replenishment drinks that are convenient, affordable and unique in their formulation from typical shakes and smoothies is a disruptive innovation opportunity. ### Sectors Adopting This - **Beverages Industry:** The beverages industry could benefit from expanding its product line to include a variety of protein-infused beverages. - **Fitness Industry:** The fitness industry might consider partnering with brands like PWR LIFT for co-branded protein-infused beverages to meet their customers' needs. - **Health Food Industry:** The health food industry should explore more protein-rich options that are affordable and convenient, like protein-infused water beverages, for wider consumer adoption. ## Related on Trend Hunter - [Electrolyte-Rich Protein Waters](https://www.trendhunter.com/trends/pwr-lift-1.md) - [Thirst-Quenching Protein Water](https://www.trendhunter.com/trends/suprwater.md) - [Replenishing Protein Drinks](https://www.trendhunter.com/trends/clear-protein-by-arrae.md) - [Refreshing Protein Drinks](https://www.trendhunter.com/trends/protein-pop.md) - [Effervescent Protein-Enhanced Waters](https://www.trendhunter.com/trends/applied-nutrition-sparkling-protein-water.md) - [Refreshing Protein-Rich Waters](https://www.trendhunter.com/trends/protein-water-range.md) - [Whey Protein Waters](https://www.trendhunter.com/trends/whey-protein-water.md) - [flavorful protein water lines](https://www.trendhunter.com/trends/protein-water-line.md) - [Hydrating Protein-Packed Drinks](https://www.trendhunter.com/trends/upbeat-protein-drinks.md)