# 3D On-Screen Cinema Ads PVR Launches New Experiential Theatre Activation for Maruti Suzuki By Niko Pajkovic | Published 2022-07-26 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/pvr References: [afaqs](https://www.afaqs.com/news/media/pvr-launches-on-screen-experiential-in-cinema-advertising) & [pvrcinemas](https://www.pvrcinemas.com/)  PVR Cinemas, a leading Indian cinema exhibition company, has partnered with Maruti Suzuki to debut its newest in-cinema advertising innovation: a 270-degree on-screen experiential advertisement that will showcase the new [2022](https://www.trendhunter.com/trends/house-of-smith) Maruti Suzuki Brezza. The new in-theatre activation has been made in collaboration with out-of-home media company XPERIA GROUP, which leveraged its unique [3D Projection Mapping technology](https://www.trendhunter.com/trends/3d-billboards) to convert a more traditional Maruti Suzuki Brezza commercial into a three-dimensional experience that is sure to wow moviegoers. "We are confident that this innovative method of advertising, which is ideal for product debuts, will help brands make a lasting impression on theatre goers' emotions. PVR is really looking forward to collaborating with more brands and advertisers to revolutionize in-cinema advertising," said Gautam Dutta, CEO of PVR. Image Credit: PVR Cinema ## Trend Insights (Trend Hunter) - Score: 4.1/10 - Popularity: 59% | Activity: 53% | Freshness: 12% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Key Themes Behind This Trend - **On-screen Experiential Ads:** The creation of immersive and interactive ads can enhance in-cinema advertising by creating a unique and memorable experience for moviegoers. - **3D Projection Mapping:** Companies can leverage this technology to convert traditional ads into three-dimensional experiences, providing a visually stimulating and engaging form of advertising. - **Collaborative Marketing:** Partnering with out-of-home media companies, such as XPERIA GROUP, can lead to the development of new, innovative advertising methods that make a lasting impression on theater-goers. ### Where This Applies - **Cinema Exhibition:** By continuing to innovate in-cinema advertising, companies like PVR Cinemas can create new revenue streams and enhance the overall movie-going experience for customers. - **Automotive:** Partnering with cinema companies to showcase new vehicle models can effectively generate buzz and excitement, leading to increased sales and brand awareness. - **Out-of-home Media:** Developing new technologies and methods for interactive advertising can open up new opportunities in the out-of-home media industry and set companies apart from traditional advertising methods. ## Related on Trend Hunter - [Weather-Triggered 3D Ads](https://www.trendhunter.com/trends/volta-media.md) - [Co-Branded Custom Ads](https://www.trendhunter.com/trends/lexus-and-universal-pictures.md) - [Cinematic Car Cabin Displays](https://www.trendhunter.com/trends/bmw-theatre-screen.md) - [Large-Format Cinematic Experiences](https://www.trendhunter.com/trends/largeformat-experience.md) - [In-Car Blockbuster Services](https://www.trendhunter.com/trends/ridevu.md) - [Opulent Car-Exploration Experiences](https://www.trendhunter.com/trends/lexus-meraki-on-wheels.md) - [Projector-Replacing Cinema Screens](https://www.trendhunter.com/trends/cinema-led-screens.md) - [Cinematic Projector Devices](https://www.trendhunter.com/trends/xgimis-horizon-max.md) - [VR-Powered In-Car Entertainment](https://www.trendhunter.com/trends/holoride.md)