# PVC-Coated Jackets Cav Empt Created a Masculine Workwear-Inspired Design to Fight the Elements By Riley von Niessen | Published 2016-11-04 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/pvccoated References: [hypebeast](http://hypebeast.com/2016/11/cav-empt-pvc-coated-jacket) & [cavempt](https://www.cavempt.com/510-pvc-coated-jacket) [Cav Empt](https://www.trendhunter.com/trends/cav-empt-developed-shoulder-bag) is a Japanese streetwear label that often puts out eccentric collections and its latest creation is a PVC-coated jacket that's well-suited to those looking to stay dry in rainy weather without compromising their sense of style. With a simple construction that's taken from timeless workwear staples, the pieces have a utilitarian look that's further enhanced by the use of technical material. Although the [PVC-coated jackets](https://www.trendhunter.com/trends/coated-jeans) are mostly black, a few accents of light brown add some contrast to the design. Also helping with this is a corduroy collar, which diverts from the rest of the PVC-coated material to reinstate the workwear style that its cut draws from. All in all, Cav Empt's latest is a [masculine streetwear alternative](https://www.trendhunter.com/trends/blackeyepatch-winter) to the often repetitive rain gear genre. In addition to carrying a unique aesthetic, the jackets are built to last for years. ## Trend Insights (Trend Hunter) - Score: 2.1/10 - Popularity: 27% | Activity: 27% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Fashion for Men](https://www.trendhunter.com/fashionformen) ## Key Themes ### Why This Trend Is Growing - **Pvc-coated Jackets:** Disruptive innovation opportunity: Develop sustainable and eco-friendly PVC alternatives for jacket coatings. - **Masculine Streetwear:** Disruptive innovation opportunity: Merge workwear aesthetics with streetwear fashion to create a new hybrid style. - **Technical Workwear:** Disruptive innovation opportunity: Integrate smart technologies into workwear garments for improved functionality and performance. ### Industries Being Reshaped - **Fashion:** Disruptive innovation opportunity: Explore new materials and designs to create fashion-forward rain gear. - **Textile:** Disruptive innovation opportunity: Develop advanced waterproof coatings for textiles to improve their durability and performance. - **Technology:** Disruptive innovation opportunity: Collaborate with fashion brands to incorporate smart technologies into clothing, enhancing functionality and user experience. ## Related on Trend Hunter - [Essential Weather-Resistant Apparel](https://www.trendhunter.com/trends/pieces-for-rainy-days.md) - [Remixed Workwear Street Apparel](https://www.trendhunter.com/trends/borness-mack.md) - [Element-Ready Outerwear](https://www.trendhunter.com/trends/reigning-champ-goretex.md) - [Urban Utility Capsules](https://www.trendhunter.com/trends/cp-company-x-beams.md) - [Utility Tokyo Streetwear](https://www.trendhunter.com/trends/blackeyepatch-winter.md) - [Functional Style Capsules](https://www.trendhunter.com/trends/wname.md) - [Body-Mapped All-Weather Parkas](https://www.trendhunter.com/trends/weatherproof-parka.md) - [Layered Heritage Jackets](https://www.trendhunter.com/trends/scout-jacket.md) - [Technical Urban Puffers](https://www.trendhunter.com/trends/short-down-jacket.md)