# Luxe PVC Hats Prada's New PVC Visor Hat is Stylish and Perfect for the Summer By Madison Mackay | Published 2018-05-07 | Luxury Source: Trend Hunter, https://www.trendhunter.com/trends/pvc-visor-hat References: [hypebae](https://hypebae.com/2018/5/prada-hat-pvc-visor-spring-summer-collection) & [store.prada](https://store.prada.com/en/pradaww/man/man-prada-nylon?utm_medium=social_post&utm_source=instagram&utm_campaign=2018-05-02_PradaManIconincNylon&catalogId=14754&langId=-1&storeId=32851&krypto=U053qF1VBdmnfllr2BHxDNfJLd0+JcGLooTHIaHkKYtR9vCWwKZaCFqcAvu1/8Degzu6wmzBEKKIqx/dyUsFJTSJOv7DofnqybFgrTvJ6No) Luxury fashion house [Prada](https://www.trendhunter.com/trends/prada-underwear) created a new PVC Visor Hat -- a hip see-through bucket hat that mixes retro streetwear with futuristic fashion. Perfect for the summer, the new hat arrives with a translucent plastic outer and a general beige colorway on top. The classic 90s-inspired silhouette is accented with hand-stitching with the brand's iconic logo. The PVC material was added to lightly cover the top of the face, [protecting it from UV rays](https://www.trendhunter.com/trends/upf-collection) while still adding a pop of fashion-forward style. Made in a one-size-fits-all shape, the new PVC Visor Hat from Prada features high-quality craftsmanship and will be available online this summer. ## Trend Insights (Trend Hunter) - Score: 5.4/10 - Popularity: 85% | Activity: 68% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Luxury](https://www.trendhunter.com/luxury) > [Luxury Fashion](https://www.trendhunter.com/luxuryfashion) ## Key Themes ### What's Driving This Trend - **Translucent Fashion:** The trend of incorporating translucent materials into fashion items presents an opportunity for innovative designs that combine style with functionality. - **Retro Streetwear:** The resurgence of 90s-inspired streetwear offers a disruptive innovation opportunity for brands to create modern interpretations of nostalgic fashion. - **Fashion-forward Sun Protection:** There is potential for disruptive innovation in creating stylish and functional accessories that provide sun protection while adding a fashionable element to summer outfits. ### Who This Affects Most - **Luxury Fashion:** Luxury fashion brands can capitalize on the demand for high-end translucent fashion items by incorporating innovative materials and designs into their collections. - **Accessories:** The trend of translucent PVC hats presents an opportunity for accessory brands to create fashionable headwear items that offer sun protection in a stylish way. - **Online Retail:** The availability of the new PVC Visor Hat online highlights the importance for the online retail industry to adapt and offer trendy and innovative fashion items to cater to consumer preferences. ## Related on Trend Hunter - [Extreme Environment Hat Designs](https://www.trendhunter.com/trends/vollebak-planet-earth-hat-v2.md) - [Unique Elevated Accessories](https://www.trendhunter.com/trends/highdive.md) - [Futuristic Headgear Designs](https://www.trendhunter.com/trends/moonveil-collection.md) - [Whipped Cream-Themed Fuzzy Hats](https://www.trendhunter.com/trends/whipped-creamthemed-fuzzy-hat.md) - [Collaborative Tonal Cap Collections](https://www.trendhunter.com/trends/pleasures-and-polo.md) - [Avant-Garde Radish Accessories](https://www.trendhunter.com/trends/radish-hat.md) - [Bubble-Like Sunglasses Drop](https://www.trendhunter.com/trends/upside-down-sunglasses.md) - [Premium Headwear Collections](https://www.trendhunter.com/trends/pyper-malone.md) - [Solar-Powered Glow-in-the-Dark Hats](https://www.trendhunter.com/trends/vollebak-solar-charged-hat.md)