# Luxe PVC Backpacks MM6 Maison Margiela's New Transparent Bag Is Durable Yet Stylish By Madison Mackay | Published 2018-04-27 | Luxury Source: Trend Hunter, https://www.trendhunter.com/trends/pvc-backpack References: [hypebae](https://hypebae.com/2018/4/mm6-maison-margiela-pvc-backpack) & [shop.showstudio](https://shop.showstudio.com/products/mm6/transparent-pvc-backpack?taxon_id=427) Luxury designer [MM6](https://www.trendhunter.com/trends/xalp-shoe) [Maison](https://www.trendhunter.com/trends/mm6-maison-margiela-and-salomon) [Margiela](https://www.trendhunter.com/trends/iconic-tabi-footwear) released a new PVC Backpack, crafted from high-quality materials to provide a chic see-through product that is durable and strong. Following the popular transparent trend, the brand's backpack is completely see-through while still offering plenty of storage and secure pockets. Crafted from pure PVC, the bag is finished off with crisp white zipper detailing and hand-stitching all over as well as a large pocket at the front. The backpack is finished off with the brand's iconic MM6 logo stitched at the top of a opaque white material. MM6 Maison Margiela's new PVC Backpack is available online now for $553, as a fun and fashion-forward style choice to wear all summer. ## Trend Insights (Trend Hunter) - Score: 3.2/10 - Popularity: 46% | Activity: 43% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Luxury](https://www.trendhunter.com/luxury) > [Luxury Fashion](https://www.trendhunter.com/luxuryfashion) ## Key Themes ### Key Themes Behind This Trend - **Transparent Bags:** The trend of transparent bags is on the rise and businesses can capitalize by creating designs that are not only stylish, but also durable and functional. - **PVC Material:** PVC material can be a disruptive innovation opportunity for several industries such as fashion, technology, and automotive as it is lightweight, durable, and waterproof. - **Iconic Branding:** Incorporating iconic branding into transparent products can be a successful marketing strategy for businesses looking to make a bold statement in the fashion industry. ### Where This Applies - **Fashion:** The fashion industry can take advantage of the transparent bag trend by creating unique and functional designs with PVC material that showcase branding in a minimalist way. - **Technology:** The technology industry can use PVC material to create waterproof and durable phone cases and accessories that provide additional protection to consumer electronics. - **Automotive:** The automotive industry can use PVC material to create lightweight, durable, and waterproof car interiors that offer both style and functionality. ## Related on Trend Hunter - [Structural Transparent Bag Designs](https://www.trendhunter.com/trends/maria-olhovnikova.md) - [Nomadic Luxe Canvas Backpacks](https://www.trendhunter.com/trends/andiamo-backpack.md) - [Everyday Opulence Backpacks](https://www.trendhunter.com/trends/151-stealth-backpack.md) - [Bag-Accented Bag Designs](https://www.trendhunter.com/trends/plastic-bag.md) - [Luxe Metal Backpacks](https://www.trendhunter.com/trends/original-aluminum-backpack.md) - [Transparent Backpack Coolers](https://www.trendhunter.com/trends/icemule-clear.md) - [Chrome Bottle-Attached Luxe Bags](https://www.trendhunter.com/trends/biker-messenger.md) - [Bubble Wrap-Inspired Luxury Bags](https://www.trendhunter.com/trends/cabat-bag.md) - [Grocery Bag Runway Accessory](https://www.trendhunter.com/trends/march-packable-tote-bag.md)