# Gender-Morphing Lingerie Ads This Hilarious Push-Up Bra Ad Tricks Even the Smartest of Viewers By Gil Cohen | Published 2013-08-14 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/pushup-bra-ad References: [ufunk.net](http://www.ufunk.net/insolite/push-up-bra/) & [youtube](http://www.youtube.com/watch?v=p9HNbnhid9U) Demonstrating the impact of some extra oomph, this push-up bra ad from [Wacoal Mood](https://www.trendhunter.com/trends/everflexing-bra) is impressively deceptive. A gorgeous young woman graces the camera with her flirty smile and feminine flair, and then slowly starts to remove all of her extra enhancements. The false eyelashes, wide-circle lenses and face makeup are the first things to come off, then slowly she removes her shirt to reveal a fun and flirty push-up bra. While viewers may be expecting something seriously scandalous to happen next, they probably aren't ready for what this big reveal has in store. Shocking humor makes this hilarious push-up bra ad so memorable, garnering it around 7.5 million views on [YouTube](https://www.trendhunter.com/trends/feel-the-alps) in just two weeks as it has already gone viral. ## Trend Insights (Trend Hunter) - Score: 3.9/10 - Popularity: 33% | Activity: 77% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Underwear](https://www.trendhunter.com/underwear) ## Key Themes ### What's Driving This Trend - **Deceptive Advertising:** Utilizing shock value and humor in ads to create a memorable and viral campaign. - **Body Positivity:** Challenging beauty standards and promoting self-acceptance through inclusive lingerie advertisements. - **Viral Marketing:** Creating content that is shareable and drives large-scale online engagement and viewership. ### Who This Affects Most - **Fashion and Apparel:** Innovative and creative advertising strategies can disrupt the fashion industry and attract new customers. - **Beauty and Cosmetics:** Ads that challenge traditional beauty norms present opportunities for disruptive innovation in the beauty industry. - **Digital Marketing:** Creating viral campaigns opens up new avenues for digital marketers to explore and leverage content for brand promotion. ## Related on Trend Hunter - [Dynamic CGI Mascara Campaigns](https://www.trendhunter.com/trends/maybelline-new-york.md) - [Humorous Period Care Campaigns](https://www.trendhunter.com/trends/period-underwear-1.md) - [Versatile Apparel-Lingerie Brands](https://www.trendhunter.com/trends/boobwear-brand-nuudii.md) - [Satirical Feminist-Forward Ads](https://www.trendhunter.com/trends/underpaid-women.md) - [Flexible Underwire Bras](https://www.trendhunter.com/trends/everflexing-bra.md) - [Silent Drama Campaigns](https://www.trendhunter.com/trends/hypnose-drama-mascara.md) - [Humorous Mens Fragrance Campaigns](https://www.trendhunter.com/trends/axe-campaign.md) - [Creative Ad Responses](https://www.trendhunter.com/trends/kiehls-response.md) - [Celebrity Padded Shapewear Campaigns](https://www.trendhunter.com/trends/ultimate-butt.md)