# Candy-Inspired Cake Packaging The PushCake by the Meringue Bake Shop is Delicious & Easy to Eat By Carly Foy | Published 2011-04-10 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/pushcake References: [buzzfeed](http://www.buzzfeed.com/donnad/push-cakes) & [meringuebakeshop](http://www.meringuebakeshop.com/flavors.html#pushcakes) The PushCake, the latest treat from the Meringue Bake Shop, has become an instant runaway hit. Similar to the [Push Pop style of hard candy](https://www.trendhunter.com/trends/slice-x-chupa-chups) and ice cream, the PushCake features a cup with a hole in the base. Inside that hole is a stick attached to the board that supports the tiered cake. To eat the PushCake, all you need to do is push the bottom stick upwards and enjoy. The PushCake is comprised of layered cake, frosting and various other fixings such as nuts, candies and sprinkles. Meringue Bake Shop makes the PushCake in various cake flavors, including red velvet. The PushCake is the ideal party favor for any occasion, as there is no need for forks and knives or plates -- just toss the [cup in the trash](https://www.trendhunter.com/trends/summer-cups), and cleanup is done. ## Trend Insights (Trend Hunter) - Score: 3.0/10 - Popularity: 29% | Activity: 53% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Pushcake:** The PushCake packaging trend offers an opportunity for bakeries to create innovative and convenient single-serve cake products. - **Layered Cake:** The popularity of layered cakes in PushCake packaging presents an opportunity for cake makers to experiment with unique flavor combinations and decorations. - **Convenient Party Favors:** The rise of PushCakes as party favors creates an opportunity for event planners and party supply companies to offer convenient and easily disposable treats for guests. ### Who This Affects Most - **Bakery:** The PushCake trend opens up opportunities for bakeries to differentiate themselves in the market by offering unique and innovative single-serve cake options. - **Food Packaging:** The emergence of PushCake packaging calls for food packaging companies to develop specialized containers that are easy to use, transport, and dispose of. - **Event Planning:** The convenience and novelty of PushCakes as party favors create a need for event planners to source and incorporate these treats into their event themes and offerings. ## Related on Trend Hunter - [Hard Candy-Inspired Gummies](https://www.trendhunter.com/trends/push-pop-gummy-popits.md) - [Layered Cotton Candy Cakes](https://www.trendhunter.com/trends/cotton-candy-layer-cake.md) - [Cotton Candy Cakes](https://www.trendhunter.com/trends/cotton-candy-cake.md) - [Cafeteria-Inspired Cake Products](https://www.trendhunter.com/trends/chocolate-old-school-cake.md) - [All-Occasion Layered Cakes](https://www.trendhunter.com/trends/the-cake.md) - [Frozen Box-Packaged Cakes](https://www.trendhunter.com/trends/cake-in-a-box.md) - [Portable Dessert Jars](https://www.trendhunter.com/trends/grab-and-go-desserts.md) - [Individual Birthday Cake Snacks](https://www.trendhunter.com/trends/tastykake-confetti-krimpets.md) - [Convenient Cupcake Snack Bites](https://www.trendhunter.com/trends/cupcake-bites.md)