# Electric Nightlife Streetwear Lookbooks The Push Cloth by Pusha T Launches its Fall 2013 Lookbook By M | Published 2013-07-27 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/pusha-t References: [highsnobiety](http://www.highsnobiety.com/2013/07/24/play-cloths-fall-2013-lookbook/) & [playcloths](http://www.playcloths.com/) The [Play Cloths streetwear brand](https://www.trendhunter.com/trends/syna-collection) by rapper Pusha T recently launched its latest lookbook for the Fall 2013 season. Inspired by the wild nightlife of hipsters and skaters, the Fall 2013 editorial collection features a brick club background, electric neon signs and crazy patterned prints. Pusha T created the Play Cloths brand back in 2008, and its been doing extremely well with younger audiences. Inspired by what's worn on the street, Play Cloth's Fall 2013 collection is a mix of [bold prints, abstract patterns](https://www.trendhunter.com/trends/connect-with-people) and high-quality materials. Models for the collection pose rapper-style with fitted caps, layered sweater and jacket looks and loose fitting pants. The bold Play Cloth apparel beautifully contrasts the disheveled look of the club. From galactic-printed pants to Baroque-inspired sweaters, the Play Cloths Fall 2013 collection is street-worthy. ## Trend Insights (Trend Hunter) - Score: 5.7/10 - Popularity: 88% | Activity: 76% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### What's Driving This Trend - **Nightlife-inspired Fashion:** Opportunity for fashion designers to create clothing lines inspired by the vibrant nightlife scene. - **Streetwear Print Innovation:** A chance for textile designers to create disruptive innovation with new streetwear fabric prints. - **Celebrity Brand Capsule Collections:** The opportunity for celebrities to create limited edition collections with existing fashion brands. ### Who This Affects Most - **Textile Manufacturing:** Openings for textile manufacturers to produce high-quality streetwear clothing materials with bold prints and abstract patterns. - **Fast-fashion Industry:** Chances for fast-fashion companies to capitalize on the streetwear trend by producing low-cost clothing items with bold prints and abstract patterns. - **Music and Fashion Industry Collaborations:** Opportunity for the music industry to collaborate with fashion brands, creating exclusive streetwear collections that promote their new singles, albums, or tours. ## Related on Trend Hunter - [Celebrity-Backed Luxury Menswear Campaigns](https://www.trendhunter.com/trends/luxury-menswear-campaign.md) - [Avant-Garde Street Capsules](https://www.trendhunter.com/trends/day-3-capsule-2.md) - [Rapper-Collaborative Streetwear Capsules](https://www.trendhunter.com/trends/p-by-gunna-collection.md) - [Utility Street Fashion Capsule](https://www.trendhunter.com/trends/clot-x-neighborhood.md) - [Cult Movies-Inspired Graphic Streetwear](https://www.trendhunter.com/trends/film-club-collection.md) - [Experimental Fall Wardrobe](https://www.trendhunter.com/trends/khaotique-noir.md) - [Punk Rock-Informed Fall Fashion](https://www.trendhunter.com/trends/superculture-collection.md) - [Mid-Summer Streetwear Launches](https://www.trendhunter.com/trends/when-the-smoke-clears-collection.md) - [Urban Luxe Streetwear Collections](https://www.trendhunter.com/trends/from-the-row-to-the-road.md)