# Push-Button Entertainment Ads Infovi's Push the Button Stunt Turned a Public Space into a Stage By Laura McQuarrie | Published 2014-04-17 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/push-the-button References: [creativeguerrillamarketing](http://www.creativeguerrillamarketing.com/guerrilla-marketing/infovis-push-add-excitement-button/) & [infovi.net](http://www.infovi.net/blog/informatica-roba-seria-anzi-serissima/) Infovi is an Italian company that provides IT infrastructure and cloud solutions and as fun way to promote its services, it set up a [push the button prank](https://www.trendhunter.com/trends/mwcurated) in the Vicenza's Piazza dei Signori. The set up of the stunt involved having three buttons for people to press and a man who was working away in an outdoor office. The stunt focused on promoting three things: visibility, connectivity and security. For each, there was a button set up and since people couldn't resist the temptation of pressing the [big red buttons](https://www.trendhunter.com/trends/jo-malone-christmas-special), pressing them would instantly disrupt the man's boring work routine. The unusual happenings in the square had [crowds gathering](https://www.trendhunter.com/trends/go-get) and then, the button-pushers would somehow get a text from Infovi, advertising visibility, connectivity and security. ## Trend Insights (Trend Hunter) - Score: 3.0/10 - Popularity: 14% | Activity: 69% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive) ## Key Themes ### What's Driving This Trend - **Push-button Advertising:** Opportunity for businesses to engage with consumers through interactive push-button ads. - **Public Stunt Marketing:** Using public spaces to create memorable and engaging marketing experiences. - **Promoting IT Solutions:** Innovative ways to showcase the benefits of IT infrastructure and cloud solutions. ### Who This Affects Most - **Advertising:** Exploring new advertising techniques to capture consumer attention and increase brand awareness. - **Marketing:** Utilizing unconventional marketing strategies to create buzz and generate customer interest. - **IT Solutions:** Finding unique ways to demonstrate the value and functionality of IT infrastructure and cloud solutions. ## Related on Trend Hunter - [Game Show-Style Billboards](https://www.trendhunter.com/trends/outdoor-advertisement.md) - [Instant Micro-Entertainment Tools](https://www.trendhunter.com/trends/boring-button.md) - [Innovative Outdoor Advertising Campaigns](https://www.trendhunter.com/trends/outdoor-advertising-campaign.md) - [Interactive E-Waste Billboards](https://www.trendhunter.com/trends/cash-for-trash.md) - [Popcorn Dispenser Billboards](https://www.trendhunter.com/trends/popcorn-dispenser-billboard.md) - [Interactive Unboxing Activations](https://www.trendhunter.com/trends/unboxing-activation.md) - [Deserted Island Billboards](https://www.trendhunter.com/trends/silk-spice1.md) - [Groundbreaking AR Posters](https://www.trendhunter.com/trends/windooh.md) - [Playful Creative Design Billboards](https://www.trendhunter.com/trends/3d-billboards.md)