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# Inconspicuous Mobile Card Carriers
The Push Smartphone Wallet is Designed with Security in Mind

By Michael Hines | Published 2013-12-13 | Tech
Source: Trend Hunter, https://www.trendhunter.com/trends/push-smartphone-wallet
References: [gizmag](http://www.gizmag.com/push-iphone-wallet/30095/) & [kickstarter](http://www.kickstarter.com/projects/dapperbox/push-your-wallet-at-the-touch-of-a-button-iphone-5?ref=category)

Fans of 'Seinfeld' are bound to think of George Costanza while checking out the Push Smartphone Wallet. Unlike George's massive wallet, Push is designed to be slim and compact. It doubles as a protective case for your iPhone 5/5S/5C and can hold three cards or two cards and cash. The case is spring-loaded to make it easy to grab your cash and cards.

Perhaps the best feature of the Push Smartphone Wallet is that it doesn't add all that much extra bulk to your iPhone. It also comes in a variety of colors, so in addition to getting a new wallet you also get to customzie your phone. The makers of Push have taken their creation to Kickstarter and are seeking $15,000 in funding, with a pledge of $39 being all you need to secure your own.

## Trend Insights (Trend Hunter)

- Score: 2.1/10
- Popularity: 15% | Activity: 41% | Freshness: 8%
- Audience gender: 30% men, 70% women
- Primary generations: Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Mobile](https://www.trendhunter.com/mobile)

## Key Themes

### What Makes This Trend Stand Out

- **Slim Wallets:** Disruptive innovation opportunity: Designing slim wallets that combine functionality with security.
- **Multipurpose Phone Cases:** Disruptive innovation opportunity: Creating phone cases that serve as both protective covers and card/cash carriers.
- **Customizable Phone Accessories:** Disruptive innovation opportunity: Offering phone accessories in a variety of colors and customization options.

### Sectors Adopting This

- **E-commerce:** Disruptive innovation opportunity: Providing online platforms for purchasing slim wallets and multipurpose phone cases.
- **Fashion:** Disruptive innovation opportunity: Collaborating with designers to create stylish and sleek slim wallet designs.
- **Smartphone Accessories:** Disruptive innovation opportunity: Developing new phone accessories that offer customization options and added functionality.

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