# Hard Candy-Inspired Gummies Push Pop Gummy Pop-its Have a Soft, Airy Texture By Michael Hemsworth | Published 2022-05-28 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/push-pop-gummy-popits References: [drugstorenews](https://drugstorenews.com/news-briefs?created_1=2022-05-27T08%3A41%3A45) & [bazookacandybrands](https://bazookacandybrands.com)  The Push Pop Gummy Pop-its are a new product from [Bazooka Candy Brands](https://www.trendhunter.com/trends/mega-push-pop-ice) that promise to deliver impressive flavor and texture for avid Push Pop fans to enjoy. The candy comes packaged in an [interactive container](https://www.trendhunter.com/trends/chupa-chups-apple-laces) that works by opening the lid, pulling it up and pushing it back down to reveal a serving. The candies come in an [array of flavors](https://www.trendhunter.com/trends/stuffed-puffs-gummy-fuzions) including Blue Raspberry, Strawberry, Watermelon and Berry Blast. Vice President of Brand Marketing for the Americas Becky Silberfarb commented on the Push Pop Gummy Pop-its saying, "Push Pop Gummy Pop-its is a true example of our company mission at Bazooka Candy Brands to keep bringing edible entertainment to new levels. More than just a differentiated gummy product in a fast-growing category, Push Pop Gummy Pop-its delivers just what our fans love — a really unique and fun new eating experience.” ## Trend Insights (Trend Hunter) - Score: 5.0/10 - Popularity: 60% | Activity: 78% | Freshness: 12% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Key Themes Behind This Trend - **Interactive Packaging:** Innovative packaging design that allows for interactive experiences with the product could become a disruptive trend in the candy industry. - **Texture Innovation:** Developing unique textures for gummy candies, such as the soft, airy texture of the Push Pop Gummy Pop-its, could set brands apart and create new opportunities for growth. - **Novelty Flavors:** Creating new and unique flavors, such as the Berry Blast flavor of Push Pop Gummy Pop-its, could create buzz and demand for candy brands. ### Where This Applies - **Candy:** The candy industry has the potential to innovate and capitalize on trends such as interactive packaging, texture innovation, and novelty flavors to remain competitive in the market. - **Food Packaging:** The food packaging industry can explore ways to integrate interactive design elements into packaging that cater to consumers' desire for unique experiences. - **Food Manufacturing:** Innovation in the production process to create new and unique textures, flavors, and formats could create new opportunities for food manufacturers in the candy industry. ## Related on Trend Hunter - [Chewy Frozen Pops](https://www.trendhunter.com/trends/trolli-gummi-pops.md) - [Frozen Candy-Inspired Ice Pops](https://www.trendhunter.com/trends/mega-push-pop-ice.md) - [Frozen Gummy Bear Treats](https://www.trendhunter.com/trends/haribo-push-up.md) - [Multi-Texture Candy Products](https://www.trendhunter.com/trends/baby-bottle-pop-twisters.md) - [Liquid-Filled Gummies](https://www.trendhunter.com/trends/gupperz.md) - [Gel-Infused Lollipops](https://www.trendhunter.com/trends/chupa-chups-frooze-pop.md) - [Frighteningly Festive Candy Products](https://www.trendhunter.com/trends/bazooka-candy-brands-halloween.md) - [Bubblegum-Flavored Popsicles](https://www.trendhunter.com/trends/hubba-bubba-ice-lolly.md) - [Gum-Filled Zero-Sugar Lollipops](https://www.trendhunter.com/trends/zolli-gum-popz.md)