# Opt-In Push Notification Ads The Updated App Store Allows Advertisers More Access to Willing Users By Daniel Johnson | Published 2020-03-09 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/push-notification-ads References: [mobilemarketer](https://www.mobilemarketer.com/news/apple-lets-apps-send-ads-as-push-notifications/573610/) & [developer.apple](https://developer.apple.com/app-store/review/guidelines/) [Apple](https://www.trendhunter.com/trends/unlisted-apps) recently made some changes to its App Store Review guiles, and it will now let apps send push notification ads to [iPhone](https://www.trendhunter.com/trends/mobile-payment-terminal) users. However, users will only be sent push notification ads for apps that have received permission from the user. This means that people will have complete control over the push notifications they receive. The updates to the App Store will allow mobile advertisers to have an increased ability to target their ads. Other updates to the App store will require developers that use a third-party app for logins to offer a 'Sign In With Apple' option. Developers have until April 30th to comply, and the new sign-in options will offer a more secure authentication. Image Credit: Apple ## Trend Insights (Trend Hunter) - Score: 1.2/10 - Popularity: 13% | Activity: 15% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Commercials](https://www.trendhunter.com/commercials) ## Key Themes ### What Makes This Trend Stand Out - **Opt-in Push Notification Ads:** Incorporating opt-in push notification ads allows advertisers to have increased access to willing users, enhancing their advertising targeting capabilities. - **Increased User Control:** Giving users complete control over the push notifications they receive becomes a disruptive innovation opportunity for advertisers to create personalized and engaging ad experiences. - **Secure Authentication Options:** The introduction of 'Sign In With Apple' as a requirement opens up opportunities for disruptive innovation in the authentication industry, enabling more secure login methods for users. ### Sectors Adopting This - **Mobile Advertising:** The ability to send push notification ads to users who have given permission creates new avenues for mobile advertisers to reach their target audience directly. - **App Development:** The implementation of a 'Sign In With Apple' option sparks disruptive innovation opportunities within the app development industry, as developers adapt to the new authentication requirements. - **Authentication and Security:** The focus on secure authentication options in the App Store updates presents opportunities for disruptive innovations in the authentication and security industry, encouraging the development of more robust and user-friendly authentication methods. ## Related on Trend Hunter - [Widened Mobile Appstore Services](https://www.trendhunter.com/trends/unlisted-apps.md) - [Mobile Anti-Stalking Features](https://www.trendhunter.com/trends/apple-airtags.md) - [Payment Terminal-Enabled Mobile Devices](https://www.trendhunter.com/trends/mobile-payment-terminal.md) - [Auction-Inspired Technology Commercials](https://www.trendhunter.com/trends/apple-data-auction-commercial.md) - [Custom Event Invitation Apps](https://www.trendhunter.com/trends/apple-invites.md) - [iOS-Influenced Travel Apps](https://www.trendhunter.com/trends/uber-2.md) - [Enhanced Accessible Phone Features](https://www.trendhunter.com/trends/accessibility-nutrition-labels.md) - [Premium Mobile Advertising Applications](https://www.trendhunter.com/trends/discord-video-quests.md) - [Secure TikTok Updates](https://www.trendhunter.com/trends/tiktok-passkey.md)