# Customizable Ayurvedic Skincare Purusha Botanicals' Products Share Hand-Crafted Solutions By Laura McQuarrie | Published 2020-01-17 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/purusha-botanicals-ayurvedic-skincare References: [prnewswire](https://www.prnewswire.com/news-releases/customized-ayurvedic-skincare-line-gifted-to-2020-acting-and-director-nominees-in-everyone-wins-goodie-bag-300988349.html) & [purushabotanicals](https://www.purushabotanicals.com/) Purusha Botanicals' newly launched Custom Skincare Ritual line introduces personalized Ayurvedic skincare products for all that help to address everything from cleansing and exfoliating to hydrating, toning and masking. To make the most of the skincare line, consumers are invited to take Purusha Botanicals' online holistic skin consultation, which uses the principles of Ayurveda to create tailored products to suit specific skincare goals and concerns. While the brand's Skin Tea is designed to refresh from the inside out, the herbal Exfoliate cleanser is beneficial for ridding the skin of impurities without disrupting its pH balance, and Tone is full of antioxidants and anti-inflammatory properties. To celebrate all 25 acting and directing nominees at the Oscars this year, Purusha Botanicals created Everyone Wins goodie bags featuring its new Custom Skincare Ritual line. Image Credit: Purusha Botanicals ## Trend Insights (Trend Hunter) - Score: 4.0/10 - Popularity: 59% | Activity: 52% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What's Driving This Trend - **Customizable Ayurvedic Skincare:** The personalization of Ayurvedic skincare products has a disruptive innovation opportunity in the beauty industry. - **Online Holistic Skin Consultation:** The integration of online consultations for personalized skincare suggestions utilizing the principles of Ayurveda is a trend with a disruptive innovation opportunity in the e-commerce industry. - **Herbal Skincare Products:** The utilization of herbal ingredients with antioxidant and anti-inflammatory properties has a disruptive innovation opportunity in the natural and organic skincare industry. ### Who This Affects Most - **Beauty Industry:** The beauty industry can utilize customizable Ayurvedic skincare products to offer personalized solutions to consumers. - **E-commerce Industry:** The E-commerce industry can benefit from incorporating online holistic skin consultations to offer personalized skincare product suggestions. - **Natural and Organic Skincare Industry:** The natural and organic skincare industry can explore opportunities for developing herbal skincare products with antioxidant and anti-inflammatory properties. ## Related on Trend Hunter - [Breakthrough Botanical Skincare](https://www.trendhunter.com/trends/purdori.md) - [Clean Ayurvedic Skincare](https://www.trendhunter.com/trends/sahajan-1.md) - [Hormone-Friendly Ayurvedic Skincare Brands](https://www.trendhunter.com/trends/ayurvedic-skincare-brand.md) - [Ayurveda-Inspired Skincare Discovery Collections](https://www.trendhunter.com/trends/skincare-discovery-collection.md) - [Holistic Summer Beauty Rituals](https://www.trendhunter.com/trends/seasonal-skincare1.md) - [Sensorial Ayurvedic Skincare](https://www.trendhunter.com/trends/soumya-rasa.md) - [Curated Firming Skincare Routines](https://www.trendhunter.com/trends/firming-skincares.md) - [Guyanese Botanical Skincare Brands](https://www.trendhunter.com/trends/botanical-skincare-brand.md) - [Ageing-Positive Skincare Products](https://www.trendhunter.com/trends/auro-skincare.md)