# Athletic Baby Carriers The 'Pursuit Sport' is Lightweight, Water-Resistant & Moisture-Wicking By Laura McQuarrie | Published 2019-10-16 | Life-Stages Source: Trend Hunter, https://www.trendhunter.com/trends/pursuit-sport References: [prnewswire](https://www.prnewswire.com/news-releases/lillebaby-launches-pursuit-sport-for-active-and-adventurous-families-on-the-go-300937938.html) & [lillebaby](https://www.lillebaby.com/products/pursuit-sport?variant=30329184911478) Pursuit Sport is a new baby carrier from LÍLLÉbaby that was expressly created with active parents in mind. The design of the ultra-lightweight baby carrier is made with high-performance, durable and water-resistant fabric and moisture-wicking mesh lining, plus reflective details and plenty of pockets for storing on-the-go essentials. Perfect for everything from nature walks to strolling in the city, the Pursuit Sport baby carrier boasts a supportive wide padded waist belt, adjustable straps, additional lumbar support and cushioning for a child's head and neck. The carrier for infants and toddlers allows for several different carrying positions based on the age of a young child, all the way up to 18 months. The athleisure-style baby carrier comes in three nature-inspired colors: Water, Wind and Fire. ## Trend Insights (Trend Hunter) - Score: 5.4/10 - Popularity: 86% | Activity: 68% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Alpha - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Life-Stages](https://www.trendhunter.com/life-stages) > [Babies](https://www.trendhunter.com/babies) ## Key Themes ### What's Driving This Trend - **Athletic Baby Gear:** Opportunity to incorporate high-performance, durable, and moisture-wicking materials into other baby products designed for active parents. - **Outdoor Baby Activities:** Opportunity to create more outdoor activities that can be done with a baby, such as baby-friendly hiking trails and outdoor yoga classes. - **Sustainable Baby Products:** Opportunity to create sustainable baby products that are made with eco-friendly materials like recycled plastic and organic cotton. ### Who This Affects Most - **Baby Products:** Innovative baby products that cater to active parents and incorporate high-performance, durable, and moisture-wicking materials into their designs. - **Outdoor Gear:** Opportunity to create more outdoor gear that allows parents to easily bring their little ones along, such as backpacks and carriers. - **Sustainable Fashion:** Collaborations with baby gear brands that use eco-friendly materials to create sustainable and durable baby gear ## Related on Trend Hunter - [Storage-Equipped Baby Carriers](https://www.trendhunter.com/trends/sunveno-new-ergonomic-baby-carrier.md) - [Modern Soft Baby Carriers](https://www.trendhunter.com/trends/konny-baby-carrier.md) - [Feedback-Informed Modern Baby Carriers](https://www.trendhunter.com/trends/modern-baby-carriers.md) - [Inflatable Infant Carriers](https://www.trendhunter.com/trends/inflatable-baby-carrier.md) - [Sleek Modern Baby Lines](https://www.trendhunter.com/trends/modern-baby-line.md) - [Miniaturized Doll Carriers](https://www.trendhunter.com/trends/doll-carrier.md) - [Newborn-Safe Ultralight Strollers](https://www.trendhunter.com/trends/babbleroo-hoplite-stroller.md) - [Premium Baby Carrying Collections](https://www.trendhunter.com/trends/calpak.md) - [Lightweight Sports Bottles](https://www.trendhunter.com/trends/the-sports-bottle.md)