# Charitable Hygiene Supply Initiatives Purse Project Collects Personal Care Goods for Those in Need By Jana Pijak | Published 2023-05-25 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/purse-project References: [ottawacitizen](https://ottawacitizen.com/news/local-news/purse-project-kicks-off-2022-campaign-for-personal-hygiene-products) & [thepurseprojectnetwork](http://thepurseprojectnetwork.com/aboutus)  Last November, Ottawa police invited residents to donate hygiene products for people in need through an initiative called Purse Project. The annual initiative was first launched in 2018 and aims to assist women who can't afford monthly expenses for such items. With the rising cost of goods, the initiative expected more women to encounter difficulties in accessing hygiene products last year. The campaign welcomed donations of sanitary and hygiene products like menstrual pads, tampons, soap, toothpaste, deodorant, shampoo, and even items for men. Donations were collected until December 11 at [Ottawa Police Service](https://www.trendhunter.com/trends/kids-help-phone) sites, [Shoppers Drug Mart](https://www.trendhunter.com/trends/ask-for-angela-campaign) locations, and the Citron Hygiene warehouse. The items were then distributed to local shelters like the Minwaashin Lodge, [Youth Services Bureau](https://www.trendhunter.com/trends/community-to-the-people), Nelson House, and Cornerstone Housing -- providing an opportunity for the community to support those in need with essential hygiene supplies. ## Trend Insights (Trend Hunter) - Score: 1.6/10 - Popularity: 11% | Activity: 20% | Freshness: 16% - Audience gender: 30% men, 70% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Charity](https://www.trendhunter.com/charity) ## Key Themes ### What's Driving This Trend - **Charitable Hygiene Supply Campaigns:** More businesses and organizations can start their own charitable campaigns to support people in need of hygiene supplies. - **Sustainable Hygiene Products:** As more people become conscious of sustainability, there is a growing demand for eco-friendly hygiene products that can be donated for these initiatives. - **Digital Donation Campaigns for Hygiene Supplies:** With the increasing reliance on digital platforms, more charities and non-profits can launch digital campaigns to encourage people to donate hygiene supplies. ### Who This Affects Most - **Non-profit Organizations:** Non-profit organizations can lead the way in launching these charitable initiatives to help those in need of hygiene supplies. - **Retail:** Retailers can partner with these initiatives by offering discounted hygiene products for donation. - **Tech:** Tech companies can develop innovative donation platforms, apps and technology solutions to make these charitable initiatives more accessible and efficient. ## Related on Trend Hunter - [Period Poverty Initiatives](https://www.trendhunter.com/trends/period-promise.md) - [Hygiene-Focused Fundraisers](https://www.trendhunter.com/trends/hygiene-for-hope.md) - [Menstrual Health Day Initiatives](https://www.trendhunter.com/trends/menstrual-health-day.md) - [Social Good Healthcare Initiatives](https://www.trendhunter.com/trends/world-oral-health-day.md) - [Regional Menstrual Equity Projects](https://www.trendhunter.com/trends/menstrual-equity-project.md) - [Sizable Laundry Donation Campaigns](https://www.trendhunter.com/trends/bath-body-works3.md) - [Festival-Focused Toilet-Sharing Initiatives](https://www.trendhunter.com/trends/home-toilet.md) - [Menstrual Product Programs](https://www.trendhunter.com/trends/shippensburg-university.md) - [Branded Feminine Product Donations](https://www.trendhunter.com/trends/free-tampons-and-pads.md)