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# Purse Light
No More Losing Things to the Great Unknown

By Pocket | Published 2006-12-26 | Tech
Source: Trend Hunter, https://www.trendhunter.com/trends/purse-light-no-more-losing-things-to-the-great-unknown
References: [wishingfish](http://www.wishingfish.com/pursepal.html#)

My friend the other day bought herself a new [Guess](https://www.trendhunter.com/trends/ai-venix) tote bag, almost big enough to fit in a small canoe. I asked her why she needed to have such a large bag, and she replied "to carry stuff" duh. But the more you carry and the bigger the bag, the more likely you are to lose things in there. Not anymore with this handy lil' purse light- sort of like a fridge door light for handbags-just attaches to the side of the bag, a quick click of the button and hey presto, illuminated bag goodness for when you're hunting down that all important..er..thing you think is important in your bag:) Comes in a variety of "female" colours, or.. modern day metrosexual ones.

## Trend Insights (Trend Hunter)

- Score: 4.0/10
- Popularity: 60% | Activity: 53% | Freshness: 8%
- Audience gender: 30% men, 70% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Gadgets](https://www.trendhunter.com/gadgets)

## Key Themes

### Why This Trend Is Growing

- **Smart Accessories:** Developing and integrating technology into everyday accessories like handbags and wallets to solve problems and make life easier.
- **Visualization Tools:** Creating simple and effective tools to help people quickly locate items within their belongings.
- **Electronic Add-ons:** Incorporating small electronic devices into traditional accessories to solve everyday problems.

### Industries Being Reshaped

- **Fashion Accessories:** Incorporating new technologies into traditional accessories opens up new opportunities for fashion and accessory companies to reach a wider audience.
- **Consumer Electronics:** Developing and producing electronic gadgets for everyday use that solve common problems.
- **Smart Home:** Creating smaller versions of smart home technology that can be carried around or easily attached to personal belongings.

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