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# Rain-Resistant Purse Covers
The Handbag Raincoat Can Help Keep Any Purse Dry

By Katherine Pendrill | Published 2015-05-11 | Unique
Source: Trend Hunter, https://www.trendhunter.com/trends/purse-covers
References: [snobessentials](http://www.snobessentials.com/2015/05/the-handbag-raincoat-free-rain.html) & [handbagraincoat](https://handbagraincoat.com)

Protect your bag from the next torrential downpour with the new Handbag Raincoat purse covers. The handy [protective covers](https://www.trendhunter.com/trends/maria-olhovnikova) were designed by Morgan Sarner after she found herself using a coat or a newspaper to protect her bag when she was caught in the rain. Tired of the wear and tear inflicted on her beloved bags, Sarner decided to develop a solution that would protect [every woman's handbag](https://www.trendhunter.com/trends/cleo-bag) from the rain.

The Handbag Raincoat come in three sizes to protect any purse with a simple cover that slips over the bag. The purse covers are available in clear, black and an adorable raindrop-print. They are also affordable with prices ranging from $25 for the smallest size, up to $30 for the largest size.

With this clever invention, women everywhere can keep their bags safe all year long.

## Trend Insights (Trend Hunter)

- Score: 5.2/10
- Popularity: 79% | Activity: 69% | Freshness: 8%
- Audience gender: 10% men, 90% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Unique](https://www.trendhunter.com/unique) > [Inventions](https://www.trendhunter.com/inventions)

## Key Themes

### Key Themes Behind This Trend

- **Rain-resistant Purse Covers:** The Handbag Raincoat provides a trend in rain-resistant purse covers, offering a solution to protect handbags from the rain.

### Where This Applies

- **Fashion Accessories:** The fashion accessories industry can benefit from the innovative Handbag Raincoat as it provides an opportunity to offer rain-resistant purse covers.
- **Outdoor Gear:** The outdoor gear industry can explore disruptive innovation by incorporating rain-resistant purse covers like the Handbag Raincoat into their product offerings.
- **Travel Accessories:** The travel accessories industry can seize the opportunity to introduce rain-resistant purse covers like the Handbag Raincoat as a convenient and practical solution for travelers.

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