# Sensory Cat Food Campaigns WHISKAS' Purradise Imagines Worlds to Satisfy Every Type of Cat By Laura McQuarrie | Published 2025-01-30 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/purradise References: [lbbonline](https://www.lbbonline.com/news/paws-relax-and-enter-whiskas-purradise-for-cat-happiness)  With a mission to make cats purr, WHISKAS unveiled a new campaign called [Purradise](https://www.trendhunter.com/trends/whiskas-purradise), the ultimate destination of cat happiness and a place with something to satisfy every kind of feline. As part of this global campaign, WHISKAS identified six [cat personality types](https://www.trendhunter.com/trends/pharaohs-lost-cat) and imagined where they might like to escape. While Aroma Island is a place for cats to sniff heavenly scents, Mount Crunch offers its rewards in the form of kibble. Each rich, sensory world for cats showcases the diverse options in [WHISKAS'](https://www.trendhunter.com/trends/whiskas-purrcast) portfolio to support different cat preferences, no matter how picky a pet seems to be. Purradise is the latest installment in WHISKAS' Purr More brand platform, launched in 2021. ## Trend Insights (Trend Hunter) - Score: 6.0/10 - Popularity: 79% | Activity: 65% | Freshness: 35% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Pets](https://www.trendhunter.com/pets) ## Key Themes ### Key Themes Behind This Trend - **Personalized Pet Products:** Pet brands are crafting personalized offerings that cater to specific pet personality types and preferences, propelling a shift towards highly customized animal care solutions. - **Sensory Marketing Campaigns:** Marketing strategies are increasingly focusing on multi-sensory experiences to engage consumers and their pets, enhancing brand loyalty through immersive interactions. - **Pet Experience Destinations:** The rise of experiential marketing for pets is creating themed destinations that attract both animals and their owners, showcasing products in a captivating and interactive environment. ### Where This Applies - **Pet Food Industry:** The pet food sector is innovating with specialized products tailored to diverse pet dietary requirements and preferences, accommodating an array of sensory and nutritional needs. - **Marketing and Advertising:** This industry is exploring creative avenues for engaging both human and animal consumers, leveraging story-driven campaigns that highlight emotional connections to pet lifestyle brands. - **Experiential Retail:** Retail spaces are reinventing themselves with immersive experiences designed to draw in customers and their pets, blending entertainment with shopping to create memorable brand encounters. ## Related on Trend Hunter - [Immersive Cat Lover Pop-Ups](https://www.trendhunter.com/trends/whiskas-purradise.md) - [Extra-Fragrant Cat Foods](https://www.trendhunter.com/trends/whiskas-aromatic-selection.md) - [Mischievous Feline Food Campaigns](https://www.trendhunter.com/trends/its-great-to-be-a-cat-campaign.md) - [Feline-Hosted Podcasts](https://www.trendhunter.com/trends/whiskas-purrcast.md) - [70s-Style Cat Snack Ads](https://www.trendhunter.com/trends/creamy-purrrre.md) - [Playful Billboard Campaigns](https://www.trendhunter.com/trends/dreamies-treats.md) - [Research-Backed Cat Happiness Scales](https://www.trendhunter.com/trends/cat-happiness-scale.md) - [Feline-Inspired Culinary Experiences](https://www.trendhunter.com/trends/purina-fancy-feast.md) - [Human-Grade Pet Food Campaigns](https://www.trendhunter.com/trends/the-honest-kitchen-debuts.md)