# Purely Energetic Packaging Purps Branding is Aesthetically Efficient With a Vigorous Visual Vibe By Amelia Roblin | Published 2014-09-25 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/purps-packaging References: [thedieline](http://www.thedieline.com/blog/2014/9/21/purps) & [purps](http://purps.com) The beauty of Purps packaging is that it you can quickly grasp the two proud features of the product upon one quick glance. The logo simply comprises a recognizable pair of running legs, and -- besides the text -- the bottles and cans are coated in a pure coat of shrink-wrapped white plastic. The colorless backdrop of the beverage containers communicates a clean image, doing well to represent the recipe behind the product. The drinks are made with [high quality organic ingredients](https://www.trendhunter.com/trends/scotts-protein-ball) that are intended to contribute to a healthy lifestyle. Meanwhile, looking like lightening bolts, the legs express a power than can be gained by consuming the [energy drink](https://www.trendhunter.com/trends/vitaminwaters). Purps packaging is easily read and visually punchy, making it stand out against its competitors on the shelf. ## Trend Insights (Trend Hunter) - Score: 4.2/10 - Popularity: 73% | Activity: 46% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Minimalistic Packaging:** Brands can adopt a simple and clean packaging design that clearly communicates the product's ingredients, benefits, and lifestyle goals to appeal to health-conscious consumers. - **Visual Branding:** Brands can use bold and recognizable visual elements in their packaging, such as the Purps running legs, to create a strong and memorable brand identity that sets them apart from competitors on store shelves. - **Energy-boosting Products:** There is a growing consumer demand for energy drinks made with organic and high-quality ingredients that provide a natural and sustained energy boost, creating an opportunity for companies to innovate in this space. ### Industries Being Reshaped - **Beverage:** Beverage companies can adapt a visually striking and health-focused packaging design to promote their organic and natural energy-boosting products to health-conscious consumers. - **Sporting Goods:** Sporting goods companies can adopt a similar visual branding strategy as Purps, using recognizable and bold imagery to create a strong brand identity for their athletic performance products. - **Health and Wellness:** Companies in the health and wellness industry can capitalize on the growing trend for energy-boosting products by developing new and innovative products that offer natural and sustained energy for consumers. ## Related on Trend Hunter - [Nutrition-Focused Protein Product Branding](https://www.trendhunter.com/trends/pure-protein-branding.md) - [Colorful Kombucha Branding](https://www.trendhunter.com/trends/colorful-kombucha-branding.md) - [Vibrant Organic Product Branding](https://www.trendhunter.com/trends/fruit-bliss.md) - [Rebranded Protein Milkshakes](https://www.trendhunter.com/trends/vibrant-packaging-design.md) - [Pastel-Hued Energy Drink Packaging](https://www.trendhunter.com/trends/rockstar-energy-rebranding.md) - [Accessible Cooler Packaging](https://www.trendhunter.com/trends/vodka-soda-sunset.md) - [Artful Energy Drinks](https://www.trendhunter.com/trends/el-jefe-energy.md) - [Premium Clean-Cut Drink Branding](https://www.trendhunter.com/trends/sparkling-ice-branding-refresh.md) - [Modern Vitamin-Powered Water Rebrands](https://www.trendhunter.com/trends/vitaminwaters.md)