# Social Good Hotels Every Facet of 'The Purpose Hotel' Supports Meaningful Causes in the World By Laura McQuarrie | Published 2016-07-20 | World Source: Trend Hunter, https://www.trendhunter.com/trends/purpose-hotel References: [kickstarter](https://www.kickstarter.com/projects/1199271989/the-purpose-hotel-change-the-world-in-your-sleep) & [thepurposehotel](http://thepurposehotel.com/) 'The Purpose Hotel' is a new concept from photographer Jeremy Cowart who asked himself: "What if everything in this hotel was connected to a cause or a need?" As its name suggests, absolutely every aspect of The Purpose Hotel is there for a reason. When a room is booked, a child will be sponsored. The room's Internet fees help to fight [human trafficking](https://www.trendhunter.com/trends/bodybar-pilates). Each and every product in the hotel, from [soaps and shampoos](https://www.trendhunter.com/trends/shampoohotel) to furniture and art pieces will be selectively purchased from hotel partners that share a similar mission to do good in the world. Rather than adopting a one-for-one business model as many companies do, The Purpose Hotel plans to amplify the amount of good it can do in the world with a '1 for 100 Benefit Model.' Currently, a campaign to bring The Purpose Hotel to life is now running on [Kickstarter](https://www.trendhunter.com/trends/peak-design-roller-pro). ## Trend Insights (Trend Hunter) - Score: 6.3/10 - Popularity: 90% | Activity: 92% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [World](https://www.trendhunter.com/world) > [Travel](https://www.trendhunter.com/travel) ## Key Themes ### Why This Trend Is Growing - **Impact Hotels:** Hotels that are designed and operated with a strong focus on making a positive impact in various social and environmental causes. - **Socially Conscious Lodging:** Lodging establishments that prioritize supporting meaningful causes and giving back to the community. - **Purposeful Hospitality:** A trend in the hospitality industry where hotels integrate social good into every facet of their operations. ### Industries Being Reshaped - **Hospitality:** There is an opportunity for hotels to differentiate themselves by adopting a purpose-driven model that aligns with the values of socially conscious travelers. - **Travel:** The travel industry can embrace social good by promoting and supporting social impact hotels, encouraging travelers to make a positive difference during their trips. - **Nonprofit:** Collaboration with social good hotels can provide nonprofits with a unique platform to raise awareness and generate donations for their causes. ## Related on Trend Hunter - [Purpose-Driven Brand Contests](https://www.trendhunter.com/trends/publicity-for-good1.md) - [Seed Oil-Free Hotel Kitchens](https://www.trendhunter.com/trends/zero-acre-farms.md) - [Sustainable Heritage Evoked Hotels](https://www.trendhunter.com/trends/the-pilgrm-hotel.md) - [Social Responsibility-Aligned Corporate Marketing](https://www.trendhunter.com/trends/goodbrand-impact.md) - [Sustainably Handcrafted Bag Initiatives](https://www.trendhunter.com/trends/the-tote-of-hope.md) - [Australian Sleep-Focused Hotels](https://www.trendhunter.com/trends/emma-sleep-hotel.md) - [Carbon-Positive Dynamic Hotels](https://www.trendhunter.com/trends/populus-hotel.md) - [Human Trafficking Awareness Campaigns](https://www.trendhunter.com/trends/bodybar-pilates.md) - [Innovative Metaverse Hotels](https://www.trendhunter.com/trends/metaverse-hotel.md)